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The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service (Paperback)

by David H. Bangs (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Editorial Reviews

Product Description
Presents easy-to-follow, straightforward information on the process of creating customers for your product or service in enough numbers & rapidly enough so that you can make your business successful & profitable. Paper. DLC: Marketing Planning.

Product Details

Paperback: 243 pages
Publisher: Dearborn Trade; 5th edition (January 1998)
Language: English
ISBN-10: 157410098X
ISBN-13: 978-1574100983
Product Dimensions: 10.7 x 8.4 x 0.4 inches
Shipping Weight: 14.4 ounces

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #339,896 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#36 in Books > Business & Investing > Small Business & Entrepreneurship > Business Plans

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Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover

Citations (learn more)

20 books cite this book:

Professional Practice for Interior Designers, 3rd Edition by Christine M. Piotrowski ASID IIDA on page 144, page 350, and page 368
Restaurant Planning Guide by Peter Rainsford on page 20, and Back Matter
The Business Planning Guide by David H. Bangs in Back Matter, and Back Cover
If You're Clueless about Starting Your Own Business by Seth Godin on page 150, and page 185
Problems & Solutions in Small Business Management by Forum on page 20, and Back Matter

See all 20 books citing this book

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	78% buy the item featured on this page: The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service 4.5 out of 5 stars (2)
	11% buy Market Planning Guide 4.3 out of 5 stars (3) $17.90
	8% buy The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 4.6 out of 5 stars (163) $11.53
	3% buy The Portable MBA in Marketing (The Portable MBA Series) 4.2 out of 5 stars (6) $42.01

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4.5 out of 5 stars (2 customer reviews)

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7 of 8 people found the following review helpful:

5.0 out of 5 stars An Essential Book, June 23, 2001

By	"kinetiqcomputers" (Collinsville, IL) - See all my reviews

This book is a must have, PERIOD! I was in the process of making my first business plan, and most business plan guides I used didn't help me with a marketing strategy (and they aren't designed to).

The worksheets in this book won me over, because it allowed me to interact with the book, it ask questions I never considered and organized my marketing plan. This Book is a fine supplement for "The Successfil Business Plan" written by Rhonda Abrams.

The money you save making a precise plan, and the money you earn with a focused plan is worth way more than the cost of this book.

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4.0 out of 5 stars Good guide, July 26, 2008

By	Beto Bens (Guadalupe, Nuevo Leon Mexico) - See all my reviews

Is a good book. I read it when developed a project for my masrter degree and was just a good guide )as a your title).

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