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Editorial Reviews
Product Description
An updated picture of the trials and triumphs of today's entrepreneur increase the company's bottom line.
An updated picture of the trials and triumphs of today's entrepreneur increase the company's bottom line.
Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation's foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing.
What No One Ever Tells You about Starting Your Own Business is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives. The updated second edition includes:
* Thirty new start-up stories from successful entrepreneurs.
* All-new advice about how to make maximum use of the Internet.
* An expanded resources section with helpful information about start-up assistance.
* Detailed how-to tips about writing business plans, selecting the right business, what financial records to keep, and more.
The eye-opening lessons from successful business owners who learned the hard way are akin to hiring a personal entrepreneurial coach to point out potential roadblocks in advance.
--This text refers to the
Paperback
edition.
Book Info
Using more than 100 interviews with seasoned entrepreneurs, the author guides you through every stage of business start-up-from planning to marketing - & provides eye-opening lessons from successful business owners who've learned the hard way. Paper. DLC: New business enterprises Management.
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