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Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future
 
 
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Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

~ (Author), Jerry Jinnett (Author)
4.5 out of 5 stars  See all reviews (6 customer reviews)

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Editorial Reviews

Review

"One of the newest-and best-on the topic" -- --Crain’s --This text refers to an out of print or unavailable edition of this title.


Product Description

Provides a proven, step-by-step process for developing a polished, professional, and resultsoriented plan. Presents the latest marketing strategies that incorporate the Web, and explanation of financial assumptions, and extended marketing section, and the latest resources for entrepreneurs. DLC: Business planning.

Product Details

  • Paperback: 274 pages
  • Publisher: Dearborn Financial Publishing; 4th edition (September 1999)
  • Language: English
  • ISBN-10: 1574101277
  • ISBN-13: 978-1574101270
  • Product Dimensions: 10.8 x 8.3 x 0.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon.com Sales Rank: #1,186,868 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #95 in  Books > Business & Investing > Small Business & Entrepreneurship > Business Plans

More About the Author

Linda Pinson
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Look Inside This Book
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Front Cover | Table of Contents | First Pages | Index


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Customer Reviews

6 Reviews
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Average Customer Review
4.5 out of 5 stars (6 customer reviews)
 
 
 
 
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19 of 19 people found the following review helpful:
5.0 out of 5 stars A very clear, very "reader friendly", step-by-step guide., April 5, 2000
By Midwest Book Review (Oregon, WI USA) - See all my reviews
There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.
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16 of 16 people found the following review helpful:
5.0 out of 5 stars good starting point, January 9, 2001
Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.
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25 of 30 people found the following review helpful:
3.0 out of 5 stars Good, but rather simple., June 9, 2000
By SL "pismo10" (Marshfield, MA United States) - See all my reviews
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Good ideas, well organized, but a bit simple. If you want to start something more complex than a simple "mom & pop feel" type business you need go elsewhere.
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Most Recent Customer Reviews

5.0 out of 5 stars A Must Have Guide for Writing Your Business Plan
Writing a business plan is not an easy task, it can actually be scary. Anatomy of a Business Plan takes away any fear and guides you through the process of developing a sound... Read more
Published on December 1, 2005 by Ndaba Mdhlongwa

5.0 out of 5 stars Excellent Resource for Experienced and New Businesses
Veteran business owners and new entrepreneurs can derive immediate benefit from Anatomy of a Business Plan. Read more
Published on October 26, 2000 by Bernadette Tiernan

4.0 out of 5 stars A good, helpful read
I found this book to helpful for my Internet startup business. I would highly recommend it over other so-called "high-tech" business plan books. Well done!
Published on November 24, 1999 by Martin Astor

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