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Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

~ (Author), Jerry Jinnett (Author)

4.5 out of 5 stars See all reviews (6 customer reviews)

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Editorial Reviews

Review

"One of the newest-and best-on the topic" -- --Crain’s --This text refers to an out of print or unavailable edition of this title.

Product Description

Provides a proven, step-by-step process for developing a polished, professional, and resultsoriented plan. Presents the latest marketing strategies that incorporate the Web, and explanation of financial assumptions, and extended marketing section, and the latest resources for entrepreneurs. DLC: Business planning.

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Product Details

Paperback: 274 pages
Publisher: Dearborn Financial Publishing; 4th edition (September 1999)
Language: English
ISBN-10: 1574101277
ISBN-13: 978-1574101270
Product Dimensions: 10.8 x 8.3 x 0.5 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)

Amazon.com Sales Rank: #1,186,868 in Books (See Bestsellers in Books)
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#95 in Books > Business & Investing > Small Business & Entrepreneurship > Business Plans

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Look Inside This Book

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Front Cover | Table of Contents | First Pages | Index

Citations (learn more)

33 books cite this book:

Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future by Linda Pinson on 4 pages
Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business by Linda Pinson on 4 pages
The Real World Entrepreneur Field Guide: Growing Your Own Business by David H. Bangs in Front Matter (1), Front Matter (2), and Back Matter
Steps to Small Business Start-Up by Linda Pinson in Front Matter, page 203, and Back Matter
Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits by Andy Robinson on page 75, Back Matter (1), and Back Matter (2)

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	50% buy the item featured on this page: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future 4.5 out of 5 stars (6) $17.12
	23% buy Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future 5.0 out of 5 stars (3) $10.79
	13% buy The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies) 4.4 out of 5 stars (31) $14.08
	8% buy Business Plans Kit For Dummies (For Dummies (Business & Personal Finance)) 4.6 out of 5 stars (14) $23.09

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Customer Reviews

6 Reviews

5 star:		(4)
4 star:		(1)
3 star:		(1)
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Average Customer Review

4.5 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars A very clear, very "reader friendly", step-by-step guide., April 5, 2000

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.

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16 of 16 people found the following review helpful:

5.0 out of 5 stars good starting point, January 9, 2001

By	Jeffrey L. Seglin "Seglin" (Boston, MA USA) - See all my reviews (REAL NAME)

Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.

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25 of 30 people found the following review helpful:

3.0 out of 5 stars Good, but rather simple., June 9, 2000

By	SL "pismo10" (Marshfield, MA United States) - See all my reviews

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Good ideas, well organized, but a bit simple. If you want to start something more complex than a simple "mom & pop feel" type business you need go elsewhere.

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Most Recent Customer Reviews

5.0 out of 5 stars A Must Have Guide for Writing Your Business Plan
Writing a business plan is not an easy task, it can actually be scary. Anatomy of a Business Plan takes away any fear and guides you through the process of developing a sound... Read more

Published on December 1, 2005 by Ndaba Mdhlongwa

5.0 out of 5 stars Excellent Resource for Experienced and New Businesses
Veteran business owners and new entrepreneurs can derive immediate benefit from Anatomy of a Business Plan. Read more

Published on October 26, 2000 by Bernadette Tiernan

4.0 out of 5 stars A good, helpful read
I found this book to helpful for my Internet startup business. I would highly recommend it over other so-called "high-tech" business plan books. Well done!

Published on November 24, 1999 by Martin Astor

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