201 Great Ideas for Your Small Business (Paperback)

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Editorial Reviews

Review

Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Great stuff. -- Tom Peters, author of In Search of Excellence: Lessons from America's Best-Run Companies

Product Description

Business guru Tom Peters says of 201 Great Ideas for Your Small Business, "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Great stuff." Jane Applegate, one of America's leading small-business experts, speaks the language all entrepreneurs understand--success! Applegate has created a most useful and compelling guide, one that no small-business owner can afford to be without.

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Product Details

• Paperback: 377 pages
• Publisher: Bloomberg Press; 1st edition (June 1, 1999)
• Language: English
• ISBN-10: 1576600505
• ISBN-13: 978-1576600504
• Product Dimensions: 13 x 8.9 x 3.7 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #1,836,417 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

16 of 19 people found the following review helpful:

5.0 out of 5 stars Very educational, easy read format, stimulating, May 29, 1998

By	Richard S. Butwin ([e-mail]) (Great Neck, NY) - See all my reviews

A great book for any business owner. 201 ideas from successful entrepeneurs across the country. Each idea is between 1/2 to 1 1/2 pages long. This makes it easy reading and good for reference (mine is full of bookmarks). The format makes it easy to skip ideas that don't apply to you. This is a no-brainer for every entrepeneur. I bought 100 to give out as gifts!

9 of 10 people found the following review helpful:

5.0 out of 5 stars An excellent overview for new business startups and others, April 19, 1998

By	[e-mail] (New York, NY) - See all my reviews

I've been familiar with Jane's work for years on both Bloomberg and CNBC and well as other places. This book really puts the whole subject of small business into perspective and spells out the do's and don'ts...including an excellent resource section.

6 of 6 people found the following review helpful:

3.0 out of 5 stars A Solid Effort!, February 16, 2001

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. We at getAbstract.com recommend this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]