Review
"A valuable resource that can help any entrepreneur run a more productive and efficient business." --
Jack Faris, President and CEO, National Federation of Independent Business"As crucial as a computer and a telephone for any big dreamer with a limited budget." --
Jay Conrad Levinson, Author of Guerrilla Marketing series of books"It's timely, informative, and wonderfully easy to use." --
Jill Andresky Fraser, Author of The Business Owners Guide to Personal Finance"My wife founded a very successful small business. She doesn't read my books, but she swears by Jane Applegate." --
Tom Peters
Product Description
The bible for small business owners.
If you are an entrepreneur, you have no time to waste when looking for answers to tough business questions. Why should you spend hours clicking through hundreds of (questionable) search results on the Internet? In The Entrepreneur's Desk Reference, small business guru Jane Applegate has assembled an easy-to-use guide containing all the information you need to know in a form that's ideal for a quick lookupputting the answers right at your fingertips.
In The Entrepreneur's Desk Reference is an alphabetical compilation of answers, solutions, advice, and ideas from Applegate and other top small business experts. Topics covered include accountants, audits, brand building, employee benefits, firing and hiring, mission statements, operations, trade associations, and valuation. Entries feature definitions, checklists, proven strategies, and specific resources to help point you in the right direction. With so much useful information in one place, this book provides reliable answers faster than an Internet search.
Whether you are a seasoned entrepreneur who needs a specific answer or are just launching your small business, this comprehensive guide belongs within your reach. You'll turn to it over and over again.
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