201 Great Ideas for Your Small Business: Revised & Updated Edition (Paperback)

by Jane Applegate (Author) "SINCE I BEGAN WRITING ABOUT THE entrepreneurial market in 1988, I've compared business owners to plate spinners in the circus..." (more)
Key Phrases: mystery shoppers, New York, United States, Los Angeles (more...)

Editorial Reviews

Review
"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff." -- Tom Peters, Author of The Circle of Innovation and co-author of In Search of Excellence

"From one entrepreneur to another, don't start your business before reading Jane Applegate's book!" -- Lillian Vernon, Chairman & CEO, Lillian Vernon Corporation

"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition." -- Martha Rogers, Co-author of The One to One Future and Enterprise One to One

"The most comprehensive book I've ever read... get your personal copy. It could prove to be your biggest asset." -- Wally Amos, Founder of Famous Amos Cookies and Uncle NoName Muffin Company

Product Description
The first edition of 201 Great Ideas was hailed by the Merrill Lynch Business Center as "a book any small-business owner will want to have in easy reach." Now, answering the need presented by a much-changed commercial climate, entrepreneurial journalist Jane Applegate has thoroughly retooled the book that Tom Peters (co-author of The Search for Excellence) called "brilliantly researched, brilliantly written." Along with timeless advice from Applegate and many other small business experts, this edition includes ten new ideas for managing, organizing, promoting, and improving a small business in today's environment. Each strategy includes step-by-step directions for carrying it out, and an expanded index has been added. Any entrepreneur looking for an edge needs this book.

• Revised to address changes in technology, competition, and business strategy and with updated resources • New sections on finding a partner, looking big in cyberspace, and protecting intellectual property • Examples and advice directly from successful entrepreneurs

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Product Details

• Paperback: 432 pages
• Publisher: Bloomberg Press; 2nd edition (June 15, 2002)
• Language: English
• ISBN-10: 157660117X
• ISBN-13: 978-1576601174
• Product Dimensions: 8.8 x 5.5 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #559,693 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 18 people found the following review helpful:

5.0 out of 5 stars Very educational, easy read format, stimulating, May 29, 1998

By	Richard S. Butwin ([e-mail]) (Great Neck, NY) - See all my reviews

This review is from: 201 Great Ideas for Your Small Business (Paperback)

A great book for any business owner. 201 ideas from successful entrepeneurs across the country. Each idea is between 1/2 to 1 1/2 pages long. This makes it easy reading and good for reference (mine is full of bookmarks). The format makes it easy to skip ideas that don't apply to you. This is a no-brainer for every entrepeneur. I bought 100 to give out as gifts!

9 of 10 people found the following review helpful:

5.0 out of 5 stars An excellent overview for new business startups and others, April 19, 1998

By	[e-mail] (New York, NY) - See all my reviews

This review is from: 201 Great Ideas for Your Small Business (Paperback)

I've been familiar with Jane's work for years on both Bloomberg and CNBC and well as other places. This book really puts the whole subject of small business into perspective and spells out the do's and don'ts...including an excellent resource section.

6 of 6 people found the following review helpful:

3.0 out of 5 stars A Solid Effort!, February 16, 2001

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

This review is from: 201 Great Ideas for Your Small Business (Paperback)

Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. We at getAbstract.com recommend this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]