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by Chip R. Bell
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Managing Knock Your Socks Off Service (Knock Your Socks Off Series) by Chip R. Bell |
Editorial Reviews
Review
Praise for "Managers as Mentors; "The book managers have been waiting for; a clear and practical guide to tapping the talent in their organizations. If you ever wondered what managers in 'learning organizations' are supposed to be doing, here's your answer."
Product Description
The ideal customer defends, champions, forgives, and commits to a company or brand for the long term — but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of "magnetic service" that turns casual customers into loyal and enduring fans. The book unlocks the seven secrets of this phenomenon, from "Focus on Customer Hopes, Not Just Needs" to "Add ‘Charisma’ to the Mix" to "Empower Customers Through Comfort."
See all Editorial Reviews
Praise for "Managers as Mentors; "The book managers have been waiting for; a clear and practical guide to tapping the talent in their organizations. If you ever wondered what managers in 'learning organizations' are supposed to be doing, here's your answer."
Product Description
The ideal customer defends, champions, forgives, and commits to a company or brand for the long term — but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of "magnetic service" that turns casual customers into loyal and enduring fans. The book unlocks the seven secrets of this phenomenon, from "Focus on Customer Hopes, Not Just Needs" to "Add ‘Charisma’ to the Mix" to "Empower Customers Through Comfort."
See all Editorial Reviews
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Inside This Book
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First Sentence:
Service is an implied agreement between the service provider and the service receiver to exchange value for value. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
magnetic service, passionately devoted customers, customer devotion, leadership side, charismatic service, occasional miracle, service leaders, customer encounter, miracle making Key Phrases - Capitalized Phrases (CAPs): (learn more)
North Carolina, United States, Direct Connect, House Call, Reveal Your Character, Southwest Airlines, Universal Studios Hollywood, Unveiling Your Courage, David Smith, Marion's Brigade, San Antonio, The Swamp Fox New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Service is an implied agreement between the service provider and the service receiver to exchange value for value. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
magnetic service, passionately devoted customers, customer devotion, leadership side, charismatic service, occasional miracle, service leaders, customer encounter, miracle making Key Phrases - Capitalized Phrases (CAPs): (learn more)
North Carolina, United States, Direct Connect, House Call, Reveal Your Character, Southwest Airlines, Universal Studios Hollywood, Unveiling Your Courage, David Smith, Marion's Brigade, San Antonio, The Swamp Fox New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 39
books:
See all 39 books this book cites
- Customer Love by Chip R. Bell on 4 pages
- Beep! Beep!: Competing in the Age of the Road Runner by Chip R. Bell on 4 pages
- Managing Knock Your Socks Off Service (Knock Your Socks Off Series) by Chip R. Bell in Front Matter, Back Matter (1), and Back Matter (2)
- The Life of General Francis Marion by Mason Locke Weems on page 148, Back Matter (1), and Back Matter (2)
- The Corporate Mystic: A Guidebook for Visionaries with Their Feet on the Ground by Gay Hendricks on page 102, Back Matter (1), and Back Matter (2)
See all 39 books this book cites
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