Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce (Paperback)

~ (Author) "LOGISTICS AND FULFILLMENT, once considered a dirty back-office function, has acquired a new cachet in the e-business community..." (more)
Key Phrases: tech solution providers, fulfillment management system, value chain members, North America, Gartner Group, Cisco Systems (more...)

Editorial Reviews

Product Description

Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable. Many enterprises (large and small) rush into the e-business model without adequate consi

The book explores the virtual world of e-business as its processes merge with the day-to-day realities of commerce: procurement, inventory management, supply chain management, order fulfillment and delivery of products to global customers.This is the first book to address the full impact of logistics and fulfillment .

About the Author

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

Product Details

• Paperback: 545 pages
• Publisher: CMP (April 9, 2001)
• Language: English
• ISBN-10: 1578200741
• ISBN-13: 978-1578200740
• Product Dimensions: 9 x 5.8 x 1.2 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #316,816 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars #1 Book on E-Commerce!, April 9, 2001

By	Peter Johnson (Silicon Valley) - See all my reviews

This book is the key to successfully planning (and implementing) an e-commerce strategy. While the subject can be on the boring side, Reynolds' writing style kept me interested and wanting more. Unlike most books in this space, and I have read nearly all of them, I was very taken with the expert way in which the concepts are logically presented and how the examples turned on so many lights for me. Reynolds is an obvious expert in this field and I wished she worked on some of the e-commerce start-ups I did - my portfolio would be fatter!!! Seriously, if you need to learn this material, THIS is the book. Now I wonder if she would write something on home-improvement???

5 of 5 people found the following review helpful:

5.0 out of 5 stars Profitable e-commerce regardless of the product or service, February 14, 2003

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Logistics And Fulfillment For e-Business: A Practical Guide To Mastering Back Office Functions For Online Commerce is a straightforward instructional manual to the basic logistics of designing, managing, and running an efficient model for profitable e-commerce regardless of the product or service being offered. From outsourcing technology; to dealing profitably with shipping costs (including the pros and cons of USPS versus other package shippers); to handling customer relations in e-Business; and much, much more, Logistics And Fulfillment For e-Business is a handy, user friendly, "how-to" reference with invaluable, practical advice for any merchant or entrepreneur setting up an e-storefront to supplement (or replace) a traditional brick-and-mortar based commercial operation.

7 of 8 people found the following review helpful:

5.0 out of 5 stars The Author Understands the World of Multi-Channel, February 1, 2002

By A Customer

I bought another one of the author's book a few days ago and felt she had hit that technology right on the head so I decided to try her logistics and fulfillment book. I wasn't disappointed. I had basically given up trying to find a good book on logistics and fulfillment -- no one seemed to really understand the complexities of the multi-channel world.

This book not only deals with Internet based companies, it gives the reader the information necessary to integrate an online business with traditional channels. It provides complete knowledge of how goods flow from the initial source all the way to the customer's premise. The author explains how to reach the ultimate goal of a state-of-the-art logistics and fulfillment operation. The book details how to determine in real time the sales data, warehouse inventory, production plans, and shipment schedules as an order traverses the value chain. There is even a detailed explanation of the tools need to crunch the necessary numbers into some form of reliable forecasting.

The author really understands that the success in the world of multi-channel requires a well-defined business model and the tight integration between legacy and online applications and systems, specifically in the areas of product category, customer, order, distribution, fulfillment, data, and operational management. While the book does point out that logistics and fulfillment is no easy task, it also explains that optimal logistics and fulfillment is achievable and the end result will make all the effort and money spent worthwhile.