The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) (Paperback)

~ Ann Chen (Editor), Harvard Business Reference (Author) "If you're considering whether to pursue a career in marketing, you're probably just starting out: you're either about to graduate from college or business school,..." (more)
Key Phrases: formal summer program, many summer interns, marketing manager play, New York, Recruiting Contact, Company Description Describe (more...)

Editorial Reviews

Product Description

Harvard Business School faculty, alumni, and students reveal firsthand insights into the industry
The 2001 edition of the Harvard Business School Guide to Careers in Marketing is an indispensable resource for anyone considering a job search in marketing or strategic planning. Based on the research and experiences of Harvard Business School graduates, students, and faculty, this all-in-one career guide describes career opportunities and provides guidance on the recruiting process. Also included are profiles of firms that hire MBAs for marketing positions, a mailing list of recruiting contacts, advice on career self-assessment, and a selective bibliography by the Harvard Business School career resources librarian.
The Harvard Business School Guide to Careers in Marketing Includes:
*Is a Career in Marketing Right for You?
*Surveying the Profession
*Company Profiles
*Recruiting Contacts
*Career Resources
*Career Paths in Marketing
*Brand Management
*International Marketing
*Learning Though Experience
*Marketing Roundtable

Product Details

• Paperback: 88 pages
• Publisher: Harvard Business School Press (June 2000)
• Language: English
• ISBN-10: 1578513251
• ISBN-13: 978-1578513253
• Product Dimensions: 10.8 x 8.5 x 0.3 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 2.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #1,223,728 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

19 of 20 people found the following review helpful:

1.0 out of 5 stars This book is a joke, July 21, 2000

By A Customer

I don't think this book is worth buying. Its 83 pages contain some general information about careers in marketing, a few stories from Harvard alumni and 21 company profiles (that's what I bought the book for - I didn't know there are only 21).

Beside the fact that they are only a few, the company profiles contain in general obvious and useless data which you would have no trouble finding on the corporations' web sites or in some magazines. Even worse, all the information was collected from internal sources. You can find some pretty detailed MBA job descriptions, but I doubt they are of much help - of course, the companies expect you to do about everything that has to be done in marketing.

The only useful part of the book are the last 4-6 pages which contain some marketing career resources (books, directories, associations, web sites).

If you are interested in this subject go for the vault.com and wetfeet.com guides.

6 of 7 people found the following review helpful:

2.0 out of 5 stars poor, poor, September 19, 2001

By A Customer

This book is embarrassing. In my opinion the Vault Career Guide to Marketing and Brand Management is a superior guide to careers in marketing. Good luck.

3.0 out of 5 stars Market Crossing is more insightful than Harvard, April 15, 2009

By	Adam L. Hoy - See all my reviews (REAL NAME)

This book was very helpful in narrowing down my job selection process. Another resource I used was Marketing Crossing, http://www.MarketingCrossing.com , to look for a job because, unlike many of its competitor's sites, Marketing Crossing hosts jobs from only employer websites and supports many more jobs than any other site I have ever used. But do not take my word for it, check out their website for yourself, they helped me find a job which eventually turned into my career.