Ford's Golden Fifties: All the Best from Henry II (Hardcover)

by Lorin Sorensen (Author)

Editorial Reviews

Product Description
The 1950s were a decade when auto mania was at its zenith and Ford Motor Company, led by young Henry Ford II, was in a fierce competition to beat Chevrolet in the sales race. Out of this rivalry came such automobile legends as the beautiful new Ford, Mercury, and Lincoln convertibles; the youthful Hardtop Victorias; the "glass top" Skyliners and Sun Valleys; the sporty two-seat Thunderbirds; the stunning Continental Mark IIs; and such sensations as the Retractable Hardtops and Rancheros. In FORD’S GOLDEN FIFTIES, Ford historian Lorin Sorensen takes you back to the Golden Fifties with actual publicity photos and press releases that introduced some of the most desirable and unforgettable Ford cars of all time.

About the Author
Lorin Sorensen has served as editor of several Ford-enthusiast magazines. In 1978, he produced Ford Motor Company's 75th Anniversary book, The Ford Road. Since then he has produced a series of historic car calendars for Ford, consulted on Ford marketing projects and films, and produced historic film documentaries about the company's cars. He lives in northern California.

Product Details

• Hardcover: 206 pages
• Publisher: Ten Speed Press (March 1, 2004)
• Language: English
• ISBN-10: 1580085504
• ISBN-13: 978-1580085502
• Product Dimensions: 11.3 x 10.2 x 0.9 inches
• Shipping Weight: 3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,652,515 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A great decade for Ford Motor Company, June 13, 2007

By	Terry G. Proctor (Livonia, NY) - See all my reviews (REAL NAME)

This easy-to-read book is a must for any fans of 1950s automobiles, especially Ford products. It begins in 1949, telling the complete story of the legendary "FortyNiner," the car that literally saved FoMoCo. And unlike other books about Ford in the 1950s the complete FoMoCo offering of Ford, Mercury and Lincoln cars is covered with interesting stories and images. You also learn of the intense competition between Ford and Chevrolet for the overall sales lead and how Chevy was not above "cooking the books" so that the Bowtie Boys could maintain the top spot in a particular model year.
Photography is great and gives you a real feel of how great that decade was for life in the United States. As one who lived during that time and whose father bought a new Ford every model year from 1946-73 inclusive the book brings back many fond memories. All in all, a great addition to anyone's library of automobile history books.

0 of 1 people found the following review helpful:

3.0 out of 5 stars Ford's Golden Fifties, June 26, 2006

By	Richard Lane "car collector" (Phoenix, AZ) - See all my reviews (REAL NAME)

This review is from: Ford's Golden Fifties: All the Best from Henry II 1949-59 (Hardcover)

A good book on the fifties Ford cars in picture and text