Streetwise Relationship Marketing On The Internet (Streetwise) (Paperback)

~ (Author) "Invented in 1989 as a way for scientists to share research information, the World Wide Web has evolved, almost overnight, to become an indispensable business..." (more)
Key Phrases: customer development cycle, unlinked page, premium content, Web Site Review Team, Putting Ideas, World Wide Web (more...)

Editorial Reviews

Product Description

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Product Details

• Paperback: 352 pages
• Publisher: Adams Media Corporation (June 1, 2000)
• Language: English
• ISBN-10: 1580622550
• ISBN-13: 978-1580622554
• Product Dimensions: 9.2 x 8.1 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
• Amazon.com Sales Rank: #912,885 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

1.0 out of 5 stars The Book is not as great as the review says..., June 14, 2001

By	"fortuna2_00" (Seattle, WA USA) - See all my reviews

I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Must Read for Internet Marketers, June 18, 2000

By	Steve Lubahn (Winona, MN) - See all my reviews

Roger Parker displays a solid grasp of internet marketing fundamentals. His unique style presents not only the trends and best practices for relationship marketing on internet, but he also gives detailed implementation information.

After reading his book, I have already taken steps to change the approach we are using in several sections of our corporate web site. I also found his discussion of how to engage the customer at each stage of the buying cycle very valuable. For those considering email marketing, this book is a must read.

The last section of the book presents a large number of case studies for various types of businesses. Detailed examples of how to use your web site and email at each stage of the customer relationship are included. Best of all, this book [is] a real bargain!

3 of 3 people found the following review helpful:

5.0 out of 5 stars Still good as gold, August 27, 2003

By	Daniel A Thies (Texas) - See all my reviews

Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.