Streetwise Marketing Plan (Paperback)

~ (Author) "Recently I worked on a marketing plan for a manufacturer of designer children's clothes..." (more)
Key Phrases: day care market, new stock fund, wholesale page, Mighty Grounds, Southwest Painting, Cottage Grove (more...)

Editorial Reviews

Product Description

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

About the Author

Author Sandra Beckwith is an award-winning publicist with twenty years experience. She has managed PR from both corporate and agency side, including spells with Burston-Marsteller, one of the world's biggest PR Firms.

Product Details

• Paperback: 352 pages
• Publisher: Adams Media Corporation (June 1, 2000)
• Language: English
• ISBN-10: 1580622682
• ISBN-13: 978-1580622684
• Product Dimensions: 9.2 x 8 x 1.1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #798,850 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars A straight talking book that you can actually relate to!, May 31, 2000

By A Customer

There is no doubt that this author relates to the business owner's need for staying focused, being realistic, and creating profits.

I am a small business owner that has been through the bootstrapping and start up phases. This book is a practical guide for creating marketing plans that can actually be implemented without blowing your budget or hiring 50 people to get the job done.

It is an easy read. The author gives you example after example of plans that were developed by other companies. At the end of each chapter is a short but effective marketing questionnaire. These questionnaires really help you to stay focused on your company and get you involved.

The author brings a healthy urgency to having a customer driven marketing plan and shows you how to do it. It is a practical guide no matter what size your business.

Buy it, read it, and then do it.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Creative marketing for small businesses, July 2, 2007

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. We recommend this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.

1 of 1 people found the following review helpful:

4.0 out of 5 stars a user friendly marketing plan guide for small businesses, February 1, 2007

By	Daniel Ginensky (Bet Shemesh Israel) - See all my reviews (REAL NAME)

I am writing a marketing plan for a small business start-up. I tried using a more sophisticated marketing plan book ("The One Day Marketing Plan"), and got bogged down. I ended up using this book because it teaches a marketing plan format that is unambiguous, logical, and doable by a single person.

Althouth the book does not mention small businesses, I am going to go out on a limb and guess that Fortune 500 comapanies are not basing their marketing plans on this book.