Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement (Paperback)

by Robin Nobles (Author), Susan O'Neil (Author) "You've spent weeks in creating your Web site, and you're finally ready to introduce it to the world..." (more)
Key Phrases: keyword weight, doorway pages, multiple title tags, Northern Light, Direct Hit, Open Directory Project (more...)

Editorial Reviews

Amazon.com Review
Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.

Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.

If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain

Topics covered:

• Web site positioning
• Using keywords
• Doorway pages
• Search engine strategies
• Competition reviews
• Preventing problems
• Miscellaneous techniques
• Directories

Product Description
Step-by-step guide to what search engines look for, showing how to redefine a site for maximum visibility. Increase traffic to your Web site dramatically by designing it to trigger the highest possible ranking on the Web's most popular search engines. Softcover.

Product Details

• Paperback: 418 pages
• Publisher: Adams Media Corporation (September 2000)
• Language: English
• ISBN-10: 1580623697
• ISBN-13: 978-1580623698
• Product Dimensions: 9.1 x 8 x 1.2 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.9 out of 5 stars See all reviews (37 customer reviews)
• Amazon.com Sales Rank: #792,562 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 16 people found the following review helpful:

1.0 out of 5 stars Recipe to be spammer and unethical SE optimizer, January 29, 2005

By	AD (Carmel, IN United States) - See all my reviews

The whole SEO strategy the authors teach is based on doorway pages and hidden links, which are considered UNETHICAL and SPAM by SEO community and Search Engines. Never ever do what they say. Otherwise you will damage your reputition and business.

14 of 16 people found the following review helpful:

5.0 out of 5 stars An excellent resource for maximizing web traffic, August 17, 2000

By	collinsbrook "collinsbrook" (United States) - See all my reviews

After months and months of trying to get listed well in the search engines, I discovered this book. It took me step by step through the different procedures required for success in the major search engines, like Yahoo and AOL Search. Easy to read and very thorough, too. I recommend it highly to anyone looking for greater web traffic. It's working for me.

7 of 7 people found the following review helpful:

1.0 out of 5 stars This book is way to outdated to be of any help!, October 19, 2005

By	Mark A. Spicer "software dude" (raleigh, NC USA) - See all my reviews (REAL NAME)

This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!