Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money (Adams Streetwise Series) (Paperback)

~ (Author) "How big is the Internet, really?..." (more)
Key Phrases: racquetball jewelry, sure your site, doorway pages, Horror Host, United States, America Online (more...)

Editorial Reviews

Product Description

Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.

About the Author

Barry Feig has twenty years of experience developing marketing programs for corporations such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, and others. He is the author of three books on marketing, as well as numerous articles in magazines ranging from Advertising Age to American Demographics. He is also the founder of the Center for Product Success. He lives in Placitas, New Mexico.

Product Details

• Paperback: 384 pages
• Publisher: Adams Media (June 1, 2002)
• Language: English
• ISBN-10: 1580625010
• ISBN-13: 978-1580625012
• Product Dimensions: 9.1 x 8 x 1.1 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #1,003,748 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Plan it well, work hard and they may come, April 16, 2002

By	Martin Schray (West Chicago, IL United States) - See all my reviews (REAL NAME)

The title of Low-cost Web Site Promotion doesn't tell the whole story of this book. This book really covers all the non-technical aspects for building a low cost web site. This book challenges you to do the basics such as focusing on the purpose of your site. Next the book challenges you to look at audience selection information. If you are willing to spend the time really doing these exercises they can yield excellent results. As I walked through these exercises I realized that I had three completely separate audiences that I was attempting to serve with my site and found that I was not serving any group all that well. From the insights I was able to gather from the book I was able to come up with a more effective mechanism for addressing the audiences of my web site.

The book does a nice job a cover the differences between B2C (Business to Consumer) and B2B (business to business). Most of the section on B2C still applies to B2B sites because as the author points out the users of a B2B site are still individuals, but the B2B section addresses specific concerns of a business user.

The book really does cover all the bases when it comes to putting together a marketing plan to promote a site. The author's approach is not based on gimmicks, but a solid and respectable (i.e., no SPAM) approach for building web site traffic. The section on search engines is an extremely good primer for someone not familiar with the operation of search engines.

The bottom line is that promotion of a web site is a time consuming and recurring activity. There needs to be an on going investment in time and effort to produce recurring promotional results.

6 of 6 people found the following review helpful:

4.0 out of 5 stars Used the same methods ... , More HITS!, June 19, 2002

By A Customer

I am not new to the web marketing and have tried many ways to make websites get more hits. I read this book from cover to cover and it had lots of ideas to offer the webmaster that needs for his or her site to attract an audience. I would say that viral marketing is the biggest selling point in any marketing tool. Eventhough I had integrated tons of the ideas that this book mentioned before ever reading it, I do have to say that this book is great for Beginner and can teach them a lot about the wold wide web.
I already knew close to 90% of the tips n tricks that this book has mentioned even before picking this book up, but it was a great read and WILL help the folks that are just getting into web marketing and promotions!

8 of 10 people found the following review helpful:

1.0 out of 5 stars Another useless book, December 26, 2002

By	Alexander (Seattle, WA United States) - See all my reviews

Don't waste your time and money on this one - it is full of trivial facts that are easily found online or elsewhere free of change and without fluff. I've been producing web sites since 1997 and picked this book hoping to get a "streetwise" advice. What a disappointment! I would not recommend this book even to a beginner - too much hype and typos, too little real advise. Some references to web sites are outdated, some look like a clever "plug" from sponsors. I am returning this book.