Streetwise Internet Business Plan: Create a Compelling Plan for Your .Com Business That Will Get It Financed, and Lead It to Success (Adams Streetwise Series) (Paperback)

~ (Author) "Microsoft Corp. and Tele-Communications, Inc. unveiled plans this week to jointly develop a cable-television channel that will peddle computer hardware, software and accessories..." (more)
Key Phrases: net depreciable assets, starting balance sheet, nonpayroll expenses, Assumptions Worksheet, Days Credit, Days General (more...)

Editorial Reviews

Product Description

Many business people think that dot.com start-ups don't really need business plans. They imagine an e-business as a seat-of-the-pants operation that depends on around-the-clock work and luck more than on careful planning. In reality, nearly every Internet business-from the smallest online retail site to the largest search engine-will be more successful if there is a carefully designed blueprint to follow. With Streetwise Internet Business Plan, your .com business can have the competitive edge it needs. Plan your online success by:

Creating a plan that identifies potential risk and rewards for your e-commerce concept

Evaluating the technical considerations of going online

Going live with your e-business

Marketing an online business with both new and traditional strategies

Build Your Business From the Ground Up:

Follow a business plan outline

Determine what your company is all about

Hire the right management team

Design a marketing plan that won't fail

Stand out against your competition

It Really Is Easy Math:

Make accurate financial projections

Understand your balance sheet

Determine your P&L

Project your cash flow

Know where your money is going

From writing a mission statement to putting your business plan in action, Streetwise Internet Business Plan is your first step to Web success.

About the Author

Robert Weinberg is a 10-year veteran of Madison Avenue, as former principal of W.L. Harvey Marketing Communications, and currently serves as president of the Boston-based MarketBuilding Team. He now lives in Beverly, Massachusetts.

Product Details

• Paperback: 384 pages
• Publisher: Adams Media Corporation; illustrated edition edition (May 2001)
• Language: English
• ISBN-10: 1580625029
• ISBN-13: 978-1580625029
• Product Dimensions: 9.1 x 8 x 1.1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #1,435,427 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Valuable For Start-ups and Seasoned Entrepreneurs, June 25, 2001

By	Harvey S. Jacobs (Potomac, MD) - See all my reviews

Internet Business Plans will be a welcome addition to many libraries from the newbie starting his/her first business to the veteran business builder. As one who has written and reviewed scores of business plans over the years I found Weinberg's book a welcome refresher course in basic business planning. His light and personal style made reading this rather stuffy information a pleasure. The step by step approach kept the pace of the book always moving forward. My first time through the book was accomplished in one long weekend. Now I can go back and actually follow the steps set forth in this book. This is an excellent book to give to clients and friends who are thinking about venturing into the Dot Com world. Don't forget to consult the Resources Section and valuable sample forms in the back!!

2 of 2 people found the following review helpful:

3.0 out of 5 stars Not serious enough or detailed enough, January 16, 2003

By A Customer

Amazon Verified Purchase

This book has a lot of unique advice and information on starting up a company and creating an entire business plan, for either an outside investor, just a family member, or internal use only. However, it was not really focused on Dot Com companies like I hoped, and the tone of the book was much too joking for my liking. I like the Dummies books in general, which also offer jokes, but the author went a little overboard here. Too much of the text is fluff, which wastes time while reading each section. Also, I would have preferred serious and real life business plan examples in the appendix. Like I said, some of the advice is really useful when you find it, and it is written in a very easy to read by anyone manner, which might be helpful for some. I just expected a lot more judging by the reviews here.

1 of 1 people found the following review helpful:

2.0 out of 5 stars 2001 is ancient for an Internet Business Plan Book, January 7, 2008

By	Professor Click "Professor Click" - See all my reviews

The book, Internet Business Plan, by Robert Weinberg, has all the merits of an excellent Business Plan book.

For the internet, it is lacking. The book is dated 2001 and that is extremely dated for use for an Internet business. The appendix references AltaVista as a search engine...

There is one good story of an un-successful story with DCG in chapter 10 that has tips you can learn from. There is a success story of a company that started in the late 1970's and then went online in the 1990's, which is not relative to most internet businesses today. The Appendix has an example of a fish and condiments business and a "doohickie" business both, bricks and clicks companies, not a purely internet based companies.

The standard set of forms are included. Nothing internet specific. The simple executive summary on pages 108-110 are probably the most valuable pages in the book.

Good Luck!

Professor Click