Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters (Paperback)

by Renee Kennedy (Author), Terry Kent (Author) "Successful search engine (SE) optimization requires strong organization, and this booklet, written for amateur optimizers, takes such organization to a new level..." (more)
Key Phrases: click popularity, link popularity, web copy, Online Tutorial, Day Submitted Page Submitted Day Verified, Description Meta Tag (more...)

Editorial Reviews

Product Description
Discover how easy it is to: 1. Organize your promotion efforts 2. Write effective web copy for search engines 3. Understand the online directories 4. Find keywords 5. Write meta tags 6. Learn how the search engines work 7. Submit your web pages 8. Analyze your traffic The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories. Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more. Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.

From the Publisher
Discover how easy it is to:

1. Organize your promotion efforts
2. Write effective web copy for search engines
3. Understand the online directories
4. Find keywords
5. Write meta tags
6. Learn how the search engines work
7. Submit your web pages
8. Analyze your traffic

The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories.

Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more.

Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.

Product Details

• Paperback: 81 pages
• Publisher: Write Market; 1 edition (February 15, 2001)
• Language: English
• ISBN-10: 1581126794
• ISBN-13: 978-1581126792
• Product Dimensions: 8.7 x 5.2 x 0.3 inches
• Shipping Weight: 5.9 ounces
• Average Customer Review: 2.7 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #1,523,622 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

28 of 29 people found the following review helpful:

1.0 out of 5 stars THEFT - PLEASE DO NOT BUY THIS BOOK, December 19, 2002

By	Daniel Harty - See all my reviews

I cant stress stongly enough that buying this book is a waste of time and money. It is in total 76 pages long - 36 of which are completly blank log pages. So to the 40 pages of content - two of which are dedicated entirely on how to organise a brainstorming session - what the hell has that to do with SEO. Oh an by the way the only search engine they deal with is Alta Vista. At least hes honest.

Daniel

17 of 19 people found the following review helpful:

1.0 out of 5 stars Waste of Money, January 3, 2002

By A Customer

Very Basic Info, all of which can be gotten for free at numerouse Search Engine Websites-- plus, this book is 1/2 blank log pages...where can I get a refund!!

1.0 out of 5 stars No Good, February 1, 2007

By	Stoney G. deGeyter "President, Pole Position ... (Reno, NV United States) - See all my reviews (REAL NAME)

SEO&P isn't so much of a book on optimization than it is a collection of bits and pieces of information on search engine marketing along with some tracking strategies. The information contained inside is about as dated as one would expect a five year old book on SEO to be but it's not so much about the information as it is about the processes involved in doing what needs to be done in an SEO campaign.

With that said, there is really nothing here that hasn't been blogged about or talked about in forums for the past several years. This "course" would have worked better as a free PDF download, as it contains less than 40 full pages of content, in larger than normal type!) The rest of the pages are for note taking.

While there is nothing here that is downright incorrect, it's certainly not the most current or the most valuable information you can find elsewhere for less.