Selling Graphic Design, Second Edition (Paperback)

~ Donald Sparkman (Author) "To understand graphic design today, we need to know a little about the recent developments in the field..." (more)
Key Phrases: maxim placeat facer possim omnis, printing salespeople, son consequat, New York, Worldwide Web, Local Area Network (more...)

Editorial Reviews

Review

Selling Graphic Design is one of the top . . . books recommended by the movers and shakers of design. . . . If closely read and thoughtfully applied, it can turn a journeyman into a master -- Critique

Armed with these insights, graphic designers can begin to take responsibility for their own careers and businesses. . . . Selling Graphic Design provides the ammunition they need to help them become effective salespeople and generate ongoing business -- The Graphic Artists Guild Newsletter

The information is accurate for everyone in the design business. It will . . . get you to think about what you're doing about the business of design -- Communication Arts

This book can mean the difference between success and failure for the people marketing design firms. I could have used the information years ago -- Seymor Chwast, Director, The Pushpin Group

Product Description

This new edition of the highly acclaimed Selling Graphic Design brings designers, both veteran and amateur, up-to-date on the best ways to find clients, develop lasting relationships, and maximize sales.

The book explains in a professional, no-nonsense style how to write effective proposals, offer the right design solutions, and provide services to fit a client's needs and budget. Full of tips on pricing, billing, portfolios, promotion and networking, and turning low budgets into successful projects, the revised version includes new chapters on Internet promotion, electronic design technology, selling Web page designs, and protecting your electronic files.

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Product Details

• Paperback: 256 pages
• Publisher: Allworth Press; 2nd edition (March 1, 1999)
• Language: English
• ISBN-10: 1581150172
• ISBN-13: 978-1581150179
• Product Dimensions: 9 x 6 x 0.5 inches
• Shipping Weight: 12.3 ounces
• Average Customer Review: 3.4 out of 5 stars  See all reviews (17 customer reviews)
• Amazon.com Sales Rank: #1,142,827 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

1.0 out of 5 stars spend your money elsewhere!, June 13, 2002

By A Customer

Both the title and description of this book are horribly misleading. As the owner of a small graphic design company i was looking for a book that would provide pointers for improving my company's positioning, marketing, proposal writing, and client relations. Imagine my dismay when i flipped the book open to a page devoted to describing serif vs. sans-serif type (according to the book, serif type has "little feet!"). other useless information includes chapters that skim the surface of topics such as proofreading content, conducting photoshoots vs. buying stock art, and how to select an envelope ("a self-sealing envelope is just what the name implies!" ). not to mention that a good quarter of the book is dedicated to glossaries that define such terms as "magenta," and "the internet." any self respecting designer should know this stuff cold. any one else might want to consider another line of work.

12 of 13 people found the following review helpful:

3.0 out of 5 stars Deceiving title.., June 8, 2003

By	M. Hamoui (Accra, Ghana) - See all my reviews (REAL NAME)

I bought this book while thinking it had methods and techniques for freelancers to promote their work.
It turned out to be addressed at people whose job is "sales" at larger design firms. In other words, this is a book for salespeople, not a book for designers.
It has some useful techniques inside, but it's certainly not the stuff designers would like to do (like cold calling).

4 of 4 people found the following review helpful:

1.0 out of 5 stars Insomnia? This book is for you., July 7, 2002

By	Jason Falk (Seattle, WA USA) - See all my reviews

A Business book does not have to be boring, this one is. And, if you can keep your eyes open long enough to read it, you will be lucky if you learn two new things per chapter. This book may be suitable for someone who is thinking about changing profession from lumberjack to design sales person, but there are still better choices. To be honest, I only read half of it and now I am back on Amazon looking for another book on the subject...