Corporate Art Consulting (Paperback)

by Susan Abbott (Author) "This quotation may seem daunting to someone just starting out, but the many facets of art consulting are exactly what make it such a challenging..." (more)
Key Phrases: art consulting services, art program goals, art consulting field, North Wells Street Chicago, Fine Arts Consultants, San Francisco (more...)

Editorial Reviews

Review
"Corporate Art Consulting is to my knowledge the first book to accurately describe the profession of art consulting. It is a useful tool for anyone interested in entering the field and a solid source of information to art consultants currently practicing." -- Katherine Smith-Warren, Past President, Association of Professional Art Advisors

"Susan Abbott's book on corporate art consulting is virtually a bible for the beginning or the seasoned art consultant. Galleries will benefit from this great storehouse of information and guidance for sales procedures an important tool for any art professional." -- Nedra Matteucci, Owner, Nedra Matteucci's Fenn Galleries, Nedra Matteucci Fine Art

An acknowledged leader in her field, Susan Abbott shares the secrets of her success in the most thorough, honest, and readable book on this subject that I think could be written! It is required reading not only for art consultants, architects, and interior designers, but for entrepreneurs or marketers in any field." -- C. David Robinson, FAIA, Partner, James Stewart Polshek and Partners

Product Description
Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision makers, establish a profitable fee/commission structure, then write and present winning proposals. Art sources, how to handle and install art, art program management, professional ethics, marketing, publicity and advertising are all addressed, with sample contracts and forms provided.

Susan Abbott, coauthor of "Fine Art Publicity," assists Fortune 500 companies in acquiring and exhibiting art and developing art-related public relations programs. An eminent speaker who regularly conducts corporate art training seminars in the United States, Canada, and overseas, she lives in San Francisco.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Allworth Press (September 1, 1999)
• Language: English
• ISBN-10: 1581150342
• ISBN-13: 978-1581150346
• Product Dimensions: 11 x 8.3 x 0.7 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #272,081 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #26 in	Books > Home & Garden > Antiques & Collectibles > Art
  #65 in	Books > Arts & Photography > Museums & Collections > Business of Art

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

4.0 out of 5 stars MUST READ, March 26, 2007

By	James R. Cope - See all my reviews (REAL NAME)

Great book. This book has helped me alot. Susan Abbott really breaks the business art consulting down with samples of letters and proposals to clients, telling you when to phone and when to write. This book is not just for art consultants but for anyone who is involved in the business side of art i.e. galleries and artists. I definitely reccomend this book.

3 of 3 people found the following review helpful:

4.0 out of 5 stars the nitty gritty, April 20, 2008

By	Neil Kelly (Aesch, Switzerland) - See all my reviews (REAL NAME)

I have just started reading this book. The print quality is poor but the content is good.
I do not intend to be an art consultant, I am a working artist, but I like to learn as much as I can about the art market and surviving as an artist.

At this point I have read the first few chapters and am very impressed with the intelligent analysis of sectors in the art consulting (marketing) field put forward by this author. The text offers a description of the types of client involved in each sector, their different expectations and the different types and levels of knowledge, skill and effort required to service them.

I recommend it.

2 of 4 people found the following review helpful:

5.0 out of 5 stars I am very glad this book exists!, January 8, 2008

By	Antonio Amador - See all my reviews (REAL NAME)

Not many words to say. It is an excellent book. Many thanks to Susan Abbott for sharing her knowledge.