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Digital Design Business Practices: For Graphic Designers and Their Clients (Paperback)

by Liane Sebastian (Author) "All communication goals remain consistent through time..." (more)
Key Phrases: outline solicit proposals, prepress specialist, prepress proof, New York, Graphic Artists Guild, Los Angeles (more...)

3.0 out of 5 stars See all reviews (2 customer reviews)

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Editorial Reviews

Review
“Sebastian has skillfully and logically presented a wealth of information that helps electronic design professionals." -- Graphic Artists Guild News

“This comprehensive guide . . . can help electronic designers find the best business practices for their current working methods.” -- Step-By-Step Graphic Design

“This is the first book to comprehensively cover the rights and responsibilities of every aspect of the publishing industry.” -- Printing Industries of America

Product Description
This comprehensive reference reveals what it takes to succeed in each step of running a design business and managing projects. Covering such topics as planning, ownership, communication, development, and responsibilities, this comprehensive manual offers practical, real-life examples of what works and what doesn't in managing budgets, handling copyrights, dealing with decision-makers, beating deadlines, and negotiating disputes. Five full chapters devoted to the Internet cover Web strategy, planning, design, and construction. Plus, enlightening case histories from three viewpoints–Client Group, Creative Group, and Production Group–give readers a new, fresh understanding of each area of the design process. Designers, managers, and freelancers will find this authoritative guide to be an indispensable resource.

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Product Details

Paperback: 416 pages
Publisher: Allworth Press; 3 edition (April 1, 2001)
Language: English
ISBN-10: 1581150865
ISBN-13: 978-1581150865
Product Dimensions: 9.9 x 6.8 x 0.9 inches
Shipping Weight: 1.7 pounds

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #1,128,783 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
All communication goals remain consistent through time. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
outline solicit proposals, prepress specialist, prepress proof, page composer, creative group, prototype pages, tech group, print group, imaging center, client proof, production group, project parameters, stock agency, asset management systems, digital publishing, final artwork, stock agencies, file preparation, launch meeting, production fees, press proofs

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Graphic Artists Guild, Los Angeles, Piscopo Creative Services Consultant Costa Mesa, Associates Chicago, Butler Attorney San Francisco, Creative Professionals North Plainfield, Management Inc, Partners Coconut Grove, Ruth Cohen Consultant, San Anselmo, Waitsman Designer Synthesis Concepts, Daniel Wefler Publisher Wefler, Heller Art Director, Interactive Alexandria, Rigsby Rigsby Design Houston, Shaw Journalist Portland

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Citations (learn more)

This book cites 9 books:

Graphic Arts (Merit Badge Series) by Boy Scouts Of America on 4 pages
Graphic Arts by Cal Industries on page 288, and Back Matter
Legal Guide for the Visual Artist by Tad Crawford on page 165
World Book by World Book Encyclopedia in Back Matter
Looking Closer: Critical Writings on Graphic Design by Michael Bierut in Back Matter

See all 9 books this book cites

1 book cites this book:

Business and Legal Forms for Graphic Designers (3rd Edition) by Tad Crawford in Back Matter (1), and Back Matter (2)

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Customer Reviews

2 Reviews

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Most Helpful Customer Reviews

5.0 out of 5 stars Timeless Business/ Design practices, November 3, 2008

By	J. wisniewski "Wiz" (Chicago) - See all my reviews (REAL NAME)

I found this volume to be a very concise series of creative battle strategies...... bridging the gap between Client Brain, and Creative Brain.... avoiding any potential problems therein, but also turning such problems around into inspired strategies...This volume is also many authors in one, a communications Rosetta Stone of many client/ and creative-side opinions/ project strategies...... all so well orchestrated by the author, her book gives you everything but the Talent and Software needed to get the job done.
I've bought several copies for my group.
Buy the book. Read the book.......take a deep breath.........and hit the ground running.

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4 of 7 people found the following review helpful:

1.0 out of 5 stars Scary, December 7, 2005

By	TToms (new york) - See all my reviews

Complete waste of money. Forget the content - layout makes it impossible to read. And it's about design by the way. Don't do it...

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