Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success (Paperback)

~ Catharine Fishel (Author) "As everyone knows, the main problem with goal-setting is, at the end of the process, there are goals with which to contend..." (more)
Key Phrases: good art director, significant client, significant creative, New York, San Francisco, Bull Rodger (more...)

Editorial Reviews

Product Description

Share the insights of today’s most legendary graphic designers as they reveal the best-kept secrets (and failures) of their business lives! Based on one-on-one interviews with over 60 graphic design business owners, Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, and even rethinking whether to stay with the business or move on. Whether you dream of setting up a small studio or have been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

About the Author

Catharine Fishel has written numerous articles and books on today’s design industry and culture. The author of Paper Graphics and Designing for Children, she lives in Morton, Illinois.

Product Details

• Paperback: 288 pages
• Publisher: Allworth Press; 1st edition (September 1, 2002)
• Language: English
• ISBN-10: 1581152574
• ISBN-13: 978-1581152579
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #510,671 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Better for Firms than for freelancers, but OK for freelancers, August 2, 2007

By	Lisa Jackson "LJDesign" (Washington Terrace, Utah, USA) - See all my reviews

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Some chapters I can apply to me. Most, I can't, although it is interesting reading material. (At least it's about graphic design!) Made for successful firms with partners and/or employees, which want to be even more successful, not for little tiny one-person companies like mine.

4.0 out of 5 stars Inspirational, November 9, 2007

By	Donald G. Rush (Nashville,TN) - See all my reviews (REAL NAME)

This book has inspirational stories from very well known designers. It would have been better if there were some examples of each designers work. It was an ok read. I don't regret buying it.

4.0 out of 5 stars Business Circles, September 18, 2007

By	B. Switzer (Phoenix, AZ) - See all my reviews (REAL NAME)

This book is great because it is a collection of stories from other graphic design business owners. The book allows you to get an idea of how others run their business on specific topics. It was a required text for a college course. After reading a section and getting an understanding of different methods we were required to choose which method we liked most. This helped us build a business model based on successful methods.