The Real Business of Photography (Paperback)

by Richard Weisgrau (Author) "WHETHER YOU ARE JUST STARTING OUT IN THE PHOtography business or remodeling your existing enterprise, the most important step that you take is the first..." (more)
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Editorial Reviews

Product Description
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

About the Author
Richard Weisgrau was the executive director of the country's leading photography association for 14 years. He lives in Narbeth, PA.

Product Details

• Paperback: 256 pages
• Publisher: Allworth Press; 1st edition (May 1, 2004)
• Language: English
• ISBN-10: 1581153503
• ISBN-13: 978-1581153507
• Product Dimensions: 8.8 x 5.9 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #112,082 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars Excellent source of practical advice, June 28, 2005

By	A. Key - See all my reviews (REAL NAME)

I was really impressed with this book. I've read a quite few books on the business of photography lately, and along with Lou Jacob's "The Big Picture" I think this book should be essential reading for all commercial photographers.

I found the chapters on promotion, networking, sales technique and debt collection extremely useful. However I didn't give this book 5 stars because I found the authors stance on copyright a bit limp wristed (i.e. you can licence images for exclusive unlimited use, in perpetuity - so why would you ever need to hand over copyright?) and the advice on writing your own terms and conditions just seems down right dangerous.

Other than that I think "The Real Business of Photography" is brilliant!

10 of 10 people found the following review helpful:

5.0 out of 5 stars The one essential Photography Business Guide, November 7, 2004

By	Leif Skoogfors (Media, PA United States) - See all my reviews (REAL NAME)

Weisgrau's book, compiled with the American Society of Media Photographers is a non-BS guide and a must for any student or working photographer. With his years of experience, he has put together a comprehensive guide covering everything from strategic planning to copyright registration.

It is well written, easily understandable, and provides even the most experienced pro with current tnformation. This is the book to have. It provides not just the legal details, but inspires long range thinking for the professional photographer .

Leif Skoogfors

9 of 9 people found the following review helpful:

5.0 out of 5 stars Very useful tool!, February 26, 2005

By	Eric Roth (Topsfield, MA United States) - See all my reviews (REAL NAME)

This book has really set my wheels in motion for fine tuning my photography business approach. Though I've had a successful studio for 22 years, this book has so many good business ideas and details, I can really apply it directly to my operation. The deal negotiation analysis is fascinating, and based on real-life situations. Thanks for a great reference source!!