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Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe |
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Product Description
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.
• Follow-up to Emotional Branding—50,000 copies sold in nine languages
• Insider's look at creating powerful, compelling brands and identities
• Exciting new ideas for using design to drive consumers to embrace brands
About the Author
Mark Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world’s top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. His company (www.dga.com) has created breakthrough, emotionally driven brand design strategies for such clients as Coca-Cola, AOL, IBM, Estee Lauder, Starbucks, Gillette, Air France, Abercrombie & Fitch, Victoria’s Secret, Godiva, and Danone. Gobe, the winner of several international design awards, lives in New York City.
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.
• Follow-up to Emotional Branding—50,000 copies sold in nine languages
• Insider's look at creating powerful, compelling brands and identities
• Exciting new ideas for using design to drive consumers to embrace brands
About the Author
Mark Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world’s top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. His company (www.dga.com) has created breakthrough, emotionally driven brand design strategies for such clients as Coca-Cola, AOL, IBM, Estee Lauder, Starbucks, Gillette, Air France, Abercrombie & Fitch, Victoria’s Secret, Godiva, and Danone. Gobe, the winner of several international design awards, lives in New York City.
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Inside This Book
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First Sentence:
Brands today must shift trom communications and commodities to emotions and design. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Herman Miller, Cirque du Soleil, Red Bull, Brooks Brothers, Donna Karan, General Motors, Rolling Stones, Turka Cola, Baruch Spinoza, Estée Lauder, United States, Burger King, Diet Coke, Ilerman Miller, Victoria's Secret, American Express, Frank Gehry, Michael Francis, New Orleans, Ralph Lauren, Think Design Research New!
Books on Related Topics Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Brands today must shift trom communications and commodities to emotions and design. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Herman Miller, Cirque du Soleil, Red Bull, Brooks Brothers, Donna Karan, General Motors, Rolling Stones, Turka Cola, Baruch Spinoza, Estée Lauder, United States, Burger King, Diet Coke, Ilerman Miller, Victoria's Secret, American Express, Frank Gehry, Michael Francis, New Orleans, Ralph Lauren, Think Design Research New!
Books on Related Topics Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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73% buy the item featured on this page: Brandjam: Humanizing Brands Through Emotional Design. $16.47 |
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13% buy Emotional Branding: The New Paradigm for Connecting Brands to People |
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5% buy Zag: The Number One Strategy of High-Performance Brands $16.47 |
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5% buy Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands $28.35 |
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