The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers (Paperback)

by Editors of EEI Press (Author)

Editorial Reviews

Product Description

Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age.

It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.

About the Author

EEI Press is the trade-publishing division of EEI Communications, the oldest full-service "publishing think tank" on the East Coast. EEI Press publishes handbooks and textbooks on the industry, as well as its newsletter, The Editorial Eye. EEI Press is based in Alexandria, Virginia.

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Product Details Paperback: 160 pages Publisher: Allworth Press (December 26, 2007) Language: English ISBN-10: 1581154925 ISBN-13: 978-1581154924 Product Dimensions: 9 x 5.9 x 0.7 inches Shipping Weight: 10.4 ounces (View shipping rates and policies) Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews) Amazon.com Sales Rank: #348,581 in Books (See Bestsellers in Books)

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2 Reviews 5 star:  (2) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 5.0 out of 5 stars (2 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 1 of 1 people found the following review helpful: 5.0 out of 5 stars YOU Need this book!, April 11, 2008 By  Michelle Mckenzie "Owner McKenzie Bookworks" (Grass Valley, CA USA) - See all my reviews    If you have a web site you need this book. Written to answer your web content questions, The Elements of Internet Style discusses such topics as: shaping your information the way you want it to be used, buzzwords, writing and editing style for online users, creating your own style, and more. I'm really surprised that I'm the first person to review this book. It sits right next to my dictionary, Chicago Manual of Style, Words Into Type, and Rodale's Synonym Finder. 5.0 out of 5 stars The Elements of Internet Style , November 16, 2008 By  Tami Brady "Whole Health Therapist" (Calgary, Canada) - See all my reviews (TOP 100 REVIEWER)    (REAL NAME)    Having a brick and mortar store; advertising in magazines; and chatting up the neighbors just isn't enough anymore. The Internet has changed the way we all do business. These days nearly everyone has a website, access to email, and a My Space account. Those that aren't keeping up with the technology are finding themselves quickly falling behind. The world is changing. The Internet is full of opportunities. The key to success in today's business world is finding out what's out there and how to go about being part of this new community. Here's where The Elements of Internet Style comes in. This book looks at the Internet, the potential opportunities, and the next generation of consumers. It details who the millennials are and what they expect from the products and services they buy. Then, the book goes even further to explain the dos and don'ts of writing for today's consumers and the Internet in general.		Ad feedback   Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 160 pages
• Publisher: Allworth Press (December 26, 2007)
• Language: English
• ISBN-10: 1581154925
• ISBN-13: 978-1581154924
• Product Dimensions: 9 x 5.9 x 0.7 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #348,581 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars YOU Need this book!, April 11, 2008

By	Michelle Mckenzie "Owner McKenzie Bookworks" (Grass Valley, CA USA) - See all my reviews

If you have a web site you need this book. Written to answer your web content questions, The Elements of Internet Style discusses such topics as: shaping your information the way you want it to be used, buzzwords, writing and editing style for online users, creating your own style, and more.

I'm really surprised that I'm the first person to review this book. It sits right next to my dictionary, Chicago Manual of Style, Words Into Type, and Rodale's Synonym Finder.

5.0 out of 5 stars The Elements of Internet Style , November 16, 2008

By	Tami Brady "Whole Health Therapist" (Calgary, Canada) - See all my reviews (TOP 100 REVIEWER)    (REAL NAME)

Having a brick and mortar store; advertising in magazines; and chatting up the neighbors just isn't enough anymore. The Internet has changed the way we all do business. These days nearly everyone has a website, access to email, and a My Space account. Those that aren't keeping up with the technology are finding themselves quickly falling behind.

The world is changing. The Internet is full of opportunities. The key to success in today's business world is finding out what's out there and how to go about being part of this new community.

Here's where The Elements of Internet Style comes in. This book looks at the Internet, the potential opportunities, and the next generation of consumers. It details who the millennials are and what they expect from the products and services they buy. Then, the book goes even further to explain the dos and don'ts of writing for today's consumers and the Internet in general.