Vault Career Guide to Marketing and Brand Management, 2007 Edition (Vault Career Guide to Marketing & Brand Management) (Paperback)

~ Jennifer Goodman (Author)

Editorial Reviews

Product Description

This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

Product Details

• Paperback: 128 pages
• Publisher: Vault, Inc.; 3 edition (May 25, 2006)
• Language: English
• ISBN-10: 158131406X
• ISBN-13: 978-1581314069
• Product Dimensions: 8.7 x 6 x 0.3 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #715,043 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1.0 out of 5 stars Obsolete, July 22, 2008

By	Steven (NYC) - See all my reviews

I bought this product thinking that it would be a great help to me in the last year of college to look at companies they recommended and more information about this career to get me started in it.

It is pure junk! this information is common knowledge if you take a marketing class or even if you just googled it! this is their latest edition and i guess they wont make an 08 anytime soon since you can google everything that in it! again a waste of money on a very thin book, the company profiles are so shallow, and they are all big companies we all know already, no secrets here! I was hoping for more specialized companies and more data, but you wont get that here!

its a waste of time and money, take a class or just do some googling for this data as this book is dated and lacks key information like marketing for the INTERNET!!!