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This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
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Inside This Book
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Los Angeles, New York, Detroit Edison, Bank of America, Time Warner, Equity Marketing, Hollywood Bowl, San Francisco, Raymond Pirouz, Two-Lane Media, Malcolm Grear Designers, Pittsburgh Children's Museum, Presbyterian Church, Banco Bradesco, Jean Lee, Alexander Isley Inc, Dorothy Chandler Pavilion, Frank Gehry, Gregory Hom New!
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Front Cover | First Pages | Index | Back Cover | Surprise Me!
Los Angeles, New York, Detroit Edison, Bank of America, Time Warner, Equity Marketing, Hollywood Bowl, San Francisco, Raymond Pirouz, Two-Lane Media, Malcolm Grear Designers, Pittsburgh Children's Museum, Presbyterian Church, Banco Bradesco, Jean Lee, Alexander Isley Inc, Dorothy Chandler Pavilion, Frank Gehry, Gregory Hom New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
book:
- The Hollywood Bowl: Tales of Summer Nights by John Henken on page 124, and page 125
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42% buy the item featured on this page: How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media |
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10% buy Letterhead and Logo Design 9 (v. 9) $19.80 |
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