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How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
 
 
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How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media (Paperback)

by Gregory Thomas (Author)
Key Phrases: Los Angeles, New York, Detroit Edison (more...)
4.0 out of 5 stars See all reviews (2 customer reviews)


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Editorial Reviews

Product Description
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.

Product Details

  • Paperback: 144 pages
  • Publisher: How Design Books (April 2003)
  • Language: English
  • ISBN-10: 1581804563
  • ISBN-13: 978-1581804560
  • Product Dimensions: 11 x 8.5 x 0.5 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.com Sales Rank: #592,322 in Books (See Bestsellers in Books)

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Average Customer Review
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21 of 28 people found the following review helpful:
3.0 out of 5 stars Nice book but not that helpfull, December 1, 2003
By Claudio Capo "capo7" (Antwerp, Belgium) - See all my reviews
I bought this book with the idea of creating logos but that was a mistake. But it's a great book when you are interested in processes. This book shows how companies design logos and their process of getting from start to end. So, much talk about the process, no talk about the techniques.
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6 of 11 people found the following review helpful:
5.0 out of 5 stars Great book at a great value!, August 23, 2003
By A Customer
I bought this book in the hardcover and still refer to it all the time. Awesome guide to how some of the top firms create logos and their process. I still recommend this book to everyone, especially at this price!
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