Classic Coca-Cola Calendars [ILLUSTRATED] (Hardcover)

by Allan Petretti (Author), Chris H. Beyer (Author)

Editorial Reviews

Product Description
The first book dedicated to promotional calendars produced for Coca-Cola, this comprehensive guide provides detailed descriptions and lush full-color photographs of calendar artistry. The authors also include in-depth histories of the calendars, descriptions of their variations, and a complete price guide in this handsome cloth-bound volume.

Product Details

• Hardcover: 151 pages
• Publisher: Antique Trader Books; illustrated edition edition (April 2000)
• Language: English
• ISBN-10: 1582210020
• ISBN-13: 978-1582210025
• Product Dimensions: 11.3 x 8.8 x 0.7 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,619,691 in Books (See Bestsellers in Books)

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  #36 in	Books > Home & Garden > Antiques & Collectibles > Advertising > Coca-Cola
  #74 in	Books > Home & Garden > Antiques & Collectibles > Paper Ephemera

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Gorgeous Volume Of Classic Coke Calendars 1890 - 1970, June 6, 2000

By	Irvin Goodman - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

This new hardbound 176 page beauty of a library volume with colorful plastic laminated covers features 125 full color and 20 black and white very large, sharp photos of these gems. Its loaded with information including: Development of early printing and advertising, role of promotional materials in the early years of the Coca-Cola Company, Distributor Calendars, Bottler Calendars, Foreign Calendars, Home and Reference Calendars. A complete Guide For Collectors tells you what to collect, preservation and display of early calendars, protecting, restoration info, and a very complete grading guide. 1999 values are shown in 3 grades. A really beautiful and unique new reference that belongs in the collector's library.

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Final Word on Coke Calendars, May 8, 2000

By	"inmyprime" (Frisco, TX USA) - See all my reviews

Second book in Petretti's/Beyer's comprehensive look at specific areas of Coca-Cola collecting. This book provides a great deal of history behind the calendars as well as some beautiful color pictures of nearly every calendar that Coke ever released, including some very rare pre-1900 calendars. There is a guide to storing and preserving calendars in the back, as well as the most up-to-date price guide available on the subject. Those who bought Classic Coca-Cola Trays know what to expect and others should be pleasantly surprised. Recommend this book to collectors (a must!) and to anybody that is interested in the history of advertising.