Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales (Paperback)

~ Matt Blumberg (Author), Tami Forman (Contributor), Stephanie A. Miller (Contributor)
Key Phrases: email preference center, email newsletter program, unsubscribe page, Large-and Responsive-Email List, Return Path, Measuring Success One Number (more...)

Editorial Reviews

Product Description

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it’s harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

• Sell more products and services
• Boost customer satisfaction and loyalty
• Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It’s packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

• Write and design great newsletters
• Build and maintain responsive and targeted lists
• Increase response to every email you send
• Test and measure the effectiveness of your email program
• Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup

About the Author

Matt Blumberg is the founder, chairman, and CEO of Return Path, the original email performance company, which helps top-tier marketers generate superior results from permission-based email marketing programs. Collaborating on this project are his colleagues, email strategists Tami Monahan Forman and Stephanie A. Miller.

Product Details

• Paperback: 201 pages
• Publisher: iUniverse Star (July 7, 2006)
• Language: English
• ISBN-10: 1583486712
• ISBN-13: 978-1583486719
• Product Dimensions: 8.8 x 5.9 x 0.6 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #359,249 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Solid introduction to email marketing, December 27, 2006

By	Rene Classen - See all my reviews (REAL NAME)

The sub-title says it all: Matt Blumberg's book focuses on newsletters - by which he means promotional emails the recipient actively subscribed to. He doesn't spend any time on unsolicited promotional emails that a company sends to its customer base. Nevertheless, the content and optimization strategies he suggests hold true for both kinds of mailings. Only the list strategies he describes mostly apply only to subscription emails.

Blumberg's style is very much to the point. Some paragraphs read as if there were an exclamation mark at the end of each sentence. He tells the reader how email marketing should be done - and he does so in a manner that's easy to understand, using lots of examples and a clear language. While this is probably the right approach for anyone getting started in email marketing, anyone with a bit of experience in this area would have appreciated more background in some chapters. Especially since one feels that Blumberg omits some details on purpose in order to recommend enlisting the services of an agency - which leaves a bad aftertaste, since Blumberg is the founder and CEO of the email marketing agency Return Path.

That being said "Sign Me Up" is still a well-written, well-structured introduction to email marketing that covers the most important aspects of the trade.

3 of 4 people found the following review helpful:

5.0 out of 5 stars A comprehensive and enlightening book, October 25, 2007

By	R. H. Warne "Russell Warne" (South Africa) - See all my reviews (REAL NAME)

I have a passion for direct marketing, particularly using the email medium. This book had me learning, nodding my head in agreement, and scrambling to add new things to my campaigns (resulting in lost sleep due to the excitement). If you are in the marketing game or are trying to use email to market, you should buy this book. In fact, if you ever send an email to a customer for any reason you should buy this book. Seriously.

2 of 4 people found the following review helpful:

4.0 out of 5 stars Good marketing book, missing details, May 6, 2007

By	M. Shaw (Colorado Springs, CO, United States) - See all my reviews (REAL NAME)

I am a web developer.

From a marketing standpoint, it was very good. Its audience is someone who has a web site (or any legitimate business) and is looking to turn their "web page" into a 2-way conversation where the business sends emails and the customer responds by visiting the web site.

It is written in layman terms. You don't need to be conversant with the internet or HTML or web development to read this book.

I read this book looking for implementation details, but instead it is a marketing book. I found the DNS details I was looking for in about 2 pages of the latest "DNS and Bind" book, but I needed both.

Sign Me Up! told me what to do and why to do it, and DNS and Bind told me how to do the DNS records I needed.