Beyond Barbie® and Mortal Kombat: New Perspectives on Gender and Gaming by Yasmin B. Kafai |
by James Paul Gee
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by Jesse Schell
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by Raph Koster
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by Tracy Fullerton
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With this tight focus, game developers are not only sharply limiting their possible total income, but they are losing sight of the bigger picture. The games industry is currently growing faster than the target market. To keep the industry strong and growing, game developers must start looking at expanding their market, which means designing titles that are accessible to the female audience.
Successful entertainment industries have sustained growth for decades because they have considered the diversity of their audiences. Todays blockbuster products, be it movies, recordings or books, are most often the ones with elements that directly appeal to many market sectors, while containing very few barriers to access for others. By understanding the issues and barriers connected to gender, the game industry can benefit from a similar growth strategy.
Gender Inclusive Game Design: Expanding the Market addresses issues that help designers and developers understand the real differences between how the genders approach and resolve conflicts, and what their entertainment criteria and responses are. It also explores the differences in reward systems, game play preferences, and avatar selection criteria, and how these issues all apply to game design, regardless of genre. By understanding these differences, designers can apply this knowledge to the traditional genres that make up the contemporary computer game industry and begin tapping the future market. Perhaps the real question developers need to be asking themselves is, "but what if the player is female?"
KEY FEATURES
* Provides guidelines for designing games that reach a larger market without compromising quality
* Includes useful insights into gender factors in game development and how they can be addressed
* Details the differences between male and female entertainment criteria and reward systems, which can apply to a variety of technology and entertainment fields
* Adds vitality and diversity to the gaming industry
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70% buy the item featured on this page: Gender Inclusive Game Design: Expanding The Market (Advances in Computer Graphics and Game Development Series) $26.37 |
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13% buy Beyond Barbie® and Mortal Kombat: New Perspectives on Gender and Gaming$19.77 |
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7% buy The Art of Game Design: A book of lenses $53.95 |
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6% buy Challenges for Game Designers $12.09 |
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