The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition by Kerry Randall |
by Mark M. Maraia
|
The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition by Kerry Randall |
by Mark M. Maraia
|
This new book by Kerry Randall, "the world's foremost expert on Yellow Pages advertising," shows you how to create more powerful Yellow Pages advertising. Remember, the best lawyers do not get the most calls; the best ads get the most calls. This book will guide you through the process of:
*identifying your unique place in the market
*defining and then targeting an audience that will be influenced by your message
*creating content that produces results, and
*instilling confidence in your potential client that you are the best possible choice of whom to call.
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42% buy the item featured on this page: Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads |
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40% buy The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition $47.46 |
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5% buy Getting the Most From Your Yellow Pages Advertising, Second Edition: Maximum Profits at Minimum Cost |
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