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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
 
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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition (Paperback)

by Kerry Randall (Author), Andru J. Johnson (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition + Lawyer's Guide to Marketing on the Internet, Third Edition + How to Capture and Keep Clients: Marketing Strategies for Lawyers
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Product Description
Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement--one that attracts the type of clients the firm is looking for and stands out among competing ads.

Product Details

  • Paperback: 224 pages
  • Publisher: American Bar Association; 2 edition (May 25, 2005)
  • Language: English
  • ISBN-10: 1590316215
  • ISBN-13: 978-1590316214
  • Product Dimensions: 9.9 x 7 x 0.6 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #1,116,504 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #6 in  Books > Nonfiction > Law > Law Practice > Law Office Marketing & Advertising
    #7 in  Books > Professional & Technical > Law > Law Practice > Law Office Marketing & Advertising
    #20 in  Books > Nonfiction > Law > Law Practice > Office Administration


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2 of 3 people found the following review helpful:
5.0 out of 5 stars An Outstanding Guide for Lawyers , February 24, 2006
Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition. Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by the directory publisher.
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