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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition

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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition (Paperback)

~ (Author), Andru J. Johnson (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product Description

Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement--one that attracts the type of clients the firm is looking for and stands out among competing ads.

Product Details

Paperback: 224 pages
Publisher: American Bar Association; 2 edition (May 25, 2005)
Language: English
ISBN-10: 1590316215
ISBN-13: 978-1590316214
Product Dimensions: 9.9 x 7 x 0.6 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,051,969 in Books (See Bestsellers in Books)

Popular in these categories: (What's this?)

#5 in	Books > Nonfiction > Law > Law Practice > Law Office Marketing & Advertising
#6 in	Books > Professional & Technical > Law > Law Practice > Law Office Marketing & Advertising
#20 in	Books > Nonfiction > Law > Law Practice > Office Administration

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	67% buy the item featured on this page: The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition 5.0 out of 5 stars (1) $47.46
	14% buy Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads 4.4 out of 5 stars (7)
	10% buy Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman 4.5 out of 5 stars (4) $18.99
	6% buy Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost 4.3 out of 5 stars (6) $58.06

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2 of 3 people found the following review helpful:

5.0 out of 5 stars An Outstanding Guide for Lawyers , February 24, 2006

By	Richard L. Larkin "YPcommando" (Chicago, IL USA) - See all my reviews (REAL NAME)

Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition. Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by the directory publisher.

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