New Masters of Flash: Volume 3 (Paperback)

by Brendan Dawes (Author), Adam Phillips (Author), Billy Bussey (Author), Anthony Eden (Author)

Editorial Reviews

Product Description
Macromedia Flash is an industry standard design application providing rich creative opportunities for designers and developers at all levels of ability and experience. With the recent release of Flash MX 2004, the latest version of this exciting product, Macromedia has yet again upped the standard for integrating video, text, audio, and graphics into immersive, rich experiences for websites, presentations, e-learning, and applications. Flash is now the world’s most pervasive software platform, used by over one million professionals and reaching more than 97% of Internet-enabled desktops worldwide, as well as a wide range of devices.

New Masters of Flash: Volume 3 is both a global showcase and practical tutorial book aimed at working Flash designers who are looking for inspirations and radical techniques. Following on from the phenomenal success of the first two volumes of New Masters of Flash, Volume 3 will bring together the world’s most awe-inspiring and innovative Flash designers to share their influences, ideas, and objectives in a series of individual essays, offering a unique insight into the creative professional’s life. They will take the reader through a step-by-step tutorial explaining in detail how to re-create the interfaces, applications, and effects in Macromedia Flash MX 2004. These are the legendary artists and designers who are expanding the horizons of interactive interface design with Flash.

About the Author
Adam Phillips
Based in Sydney, Australia, Adam is an award winning Flash cartoon maker and professional animator for Disney.

Billy Bussey
Billy has a passion for high-impact presentations and is currently recognized as a guru in 3D Flash design. He is a freelance Flash developer from San Jose, California.

Shane Mielke
Best known for his personal portfolio site (Pixelranger.com) and his work as an Art Director for 2Advanced Studios, LLC (2advanced.com), Shane has designed solutions for notable companies like: Allergan, AOL, Elektra Records, Ford Motor Company, Lexus, Mazda USA, Pittsburgh Penguins, Qualcomm, SONY, TOSHIBA and Toyota. With every professional project, Shane strives to combine the client’s vision and goals with his own unique mixture of passion, experience and creative expression.

Ola Berger
Ola is from Stockholm, Sweden, and achieved international acclaim with 2002’s "Gooberstory" animation, which took over a year to create. Much of his work relies on moods, the experience of tranquillity and calm. Ola now runs his own company called Goober Productions specializing in art and animation.

Anthony Eden
From an early age, Anthony developed a love of interaction with mathematics and computational languages, along the way gaining an appreciation of any given natural environment and the ability to transform his environment into a digital construct. His past work has included commercial roles with Microsoft, Disney, Toyota, and Adobe. Spare time? If he’s not thinking about it, he’s doing it! Anthony currently resides in Syndey, Australia.

Keith Peters
Prolific friends of ED author and freelance Flash developer Keith Peters lives in the vicinity of Boston, MA, with his wife Kazumi and their new daughter Kristine. He has been working with Flash since 1999. In 2001 he started the experimental Flash site, BIT-101, which strives for a new, cutting edge, open source experiment each day. The site recently won an award at the Flashforward 2003 Flash Film Festival in the Experimental category. In addition to the experiments on the site, there are several highly regarded Flash tutorials which have been translated into many languages and are now posted on web sites throughout the world.

Todd Marks
Todd is a freelance developer, instructor, and author. His work has earned him three Flash Film Festival nominations, Macromedia Site of the Day, two Addy Awards, and several educational partnerships. Todd is a Macromedia Certified Developer, Designer, and Subject Matter Expert, and has contributed to several Flash books.

Danny Franzreb
Danny currently resides in Alsheim Germany working as a freelance designer and operating Taobot.com, his award-winning website specializing in interactive design and application development. He also is involved in several project e.g. BD4D and he created Audikt.com, a collaborative, issue based project between designers, artists and musicians, showcasing creative and musical talent beyond the mainstream. Danny has worked on projects for high class clients such as Smirnoff, and has become a frequent writer and speaker on the topic of interactive design, which gives him the possibility to meet inspiring people all over the world.

Oliver Shaw
Oliver is Lead Flash Developer for Nowwashyourhands.com in London, UK, as well as running Photo-genetic.com in his spare time.

Bill Spencer
Internationally renowned speaker, author, and artist, Bill Spencer has spoken at many new media conferences in the US and Australia, including Flashkit and Flashforward. Bill’s current priority is The Unity Project; he is works from Maryland, USA.

Product Details

• Paperback: 496 pages
• Publisher: friends of ED; 1 edition (August 1, 2004)
• Language: English
• ISBN-10: 1590593146
• ISBN-13: 978-1590593141
• Product Dimensions: 8.8 x 8 x 1 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 3.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #947,436 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

5.0 out of 5 stars Amazing value, amazing book, August 19, 2004

By	S. A. Corning (Gurnee, IL USA) - See all my reviews (REAL NAME)

Even if you never plan to use Flash this is an amazing resource to some really cool sites. The book is full of animations, and explanations of cutting edge Flash projects. Unlike most Friends of Ed, you get a CD with the book. The CD has a menu system to highlight each of the Authors in the book. You get bios, info, and direct links to great sites. If you are into Flash, there is lots of information and ideas to help your work be more creative. You will also see a variety of viewpoints on how to use Flash, and some very personal insights. There are four artists whose work alone would be worth the price of this book. Adam Philips provides a great chapter on lighting, and his website shows a real animation master at work. The Jared Tarbell chapter shows a design project from start to finish on pattern making. Anthony Eden's work is very inspirational, but Olga Bergner's chapter provides lots of information on good character design and again provides lots of details on how he makes Flash magic. These are my favorites, but I am sure you will find your own in this Book and CD. What really makes this book work, is each author has concentrated on the part of Flash they enjoy, and show how they have used Flash to further their own creativity.

13 of 16 people found the following review helpful:

2.0 out of 5 stars not what i thought it was, October 12, 2004

By	zhaus (brooklyn, ny) - See all my reviews

after reading these reviews, I was really excited for my New Maters of Flash vol3 to arrive. I really liked volume 1 when it came out years ago. But I ended up returning this book because I was disappointed. Most of the animation "tricks" here are about character animation - mostly how to use flash's drawing tools to make the characters look 3D, and how to use code to make them move. Being a motion graphics animator, the only things i found which were relevant to me (maybe 3 projects) were frankly somewhat boring and predictable.

If you're an intermediate/advanced flash animator/programmer looking for really clever motion graphics tricks, there may be only 1 or 2 projects of interest here to you.

If you are somewhat of a novice and want to make really cool characters and scenes in flash and become expert with the drawing tools for this type of usage, you will probably get something out of it.

5 of 7 people found the following review helpful:

5.0 out of 5 stars a revolutionary reference, September 23, 2004

By	NoAA - See all my reviews

If i wasn't better than that, I would keep this book a secret... But i know that the flash world evolves because of the beauty of sharing. I felt that this book was priceless. Each and every author is a living phenomenom. If you are not even interested in flash, this book is still worth your while. The people who wrote this book are truly inspiring and have wonderful insights and theories about design/art/interactiivity... For flash designers: this book is a must. This book describes tricks of the trade as well as must-know actions, animations, drawing techniques. The difference between this book and all the others is that this book is the real deal; meaning, that the world's leading designers are showing you their award winning web sites and take you step by step on how to create them. Not simplistic boxy case studies; but the actual stuff that amazes you when you explore flash kit's winners of the month.-------Priceless