The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad by Michael A. Cusumano
$19.80
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Founders at Work: Stories of Startups' Early Days by Jessica Livingston
$17.15
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Software That Sells : A Practical Guide to Developing and Marketing Your Software Project by Edward Hasted
$19.79
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The Four Steps to the Epiphany by Steven Gary Blank
$39.99
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
$17.79
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There is nothing else available like it that covers so much territory about the basics of starting and running a small software company. Just buy it and read it.
— Thomas Warfield, asharewarelife.com
Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latterare you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot.com bust.
Micro-ISV: From Vision to Reality explains what works and why in todays emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the fieldthis book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if youre interested in getting started.
In 2003, as outsourcing finished what the dot.com bust started, he developed MasterList Standard Version, an Excel-based project and task management application. Two years and 40,000 users later, Safari Software, Inc., became a real live tooting micro-ISV by releasing MasterList Professional, a Windows personal project and task management application that, unlike traditional time management tools, gives you total control over your business and personal life while improving how you spend your time.
Before joining the ranks of the computer industry, Walsh was a reporter for several news organizations, most worth bragging about being United Press International (UPI).
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