Business Communication (Harvard Business Essentials) (Paperback)

by Business Essentials Harvard (Author) "EFFECTIVE business writing rests on a foundation of principles developed over the centuries..." (more)
Key Phrases: capital letter headings, traditional outline, questioning method, Key Topics Covered, Globetrot Consulting, Old Ivy (more...)

Editorial Reviews

Product Description
Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. The contents include: understanding the optimal 'medium' to present information; learning the best timing to deliver a message; delivering an effective presentation; drafting proposals; writing effective e-mails; and, improving self-editing skills. Readers can access free interactive tools on the "Harvard Business Essentials" companion web site. Series Adviser: Mary Munter, Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications is "Guide to Managerial Communication" - recently published in its sixth edition and named 'one of the five best business books' by the "Wall Street Journal". She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. The reliable source for busy managers, "The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

About the Author
Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Product Details

• Paperback: 176 pages
• Publisher: Harvard Business School Press; illustrated edition edition (July 2003)
• Language: English
• ISBN-10: 159139113X
• ISBN-13: 978-1591391135
• Product Dimensions: 9.1 x 5.9 x 0.6 inches
• Shipping Weight: 7.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #36,465 in Books (See Bestsellers in Books)

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• This item is part of The Harvard Business Essentials Series.

Customer Reviews

Most Helpful Customer Reviews

20 of 23 people found the following review helpful:

5.0 out of 5 stars "Essential," Yes, But Also Invaluable, October 17, 2003

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

This is one of the volumes in the new Harvard Business School Essentials Series. Each offers authoritative answers to the most important questions concerning its specific subject. The material in this book is drawn from a variety of sources which include the Harvard Business School Press and the Harvard Business Review as well as Harvard ManageMentor®, an online service. Each volume is indeed "a highly practical resource for readers with all levels of experience." And each is by intent and in execution solution-oriented. Although I think those who have only recently embarked on a business career will derive the greatest benefit, the material is well-worth a periodic review from by senior-level executives.

Richard Luecke assembles in this book (and in all of the issues in the series) cutting edge thinking. In this volume, he was assisted by a subject adviser, Professor Mary Munter of the Tuck School of Business at Dartmouth, and they organize the material within nine chapters. Here are their titles:

1. Good Writing (It Begins with Principles)
2. Start-Up Strategies (Your Launch Point)
3. The First Draft (Getting It Down)
4. Getting It Right ((The Editing Craft)
5. Everyday Writing (Memos, Letters, and E-Mails)
6. Presentations (Timeless Principles)
7. Backstage (Preparing Your Presentation8. Show Time (Making an Effective Delivery)
9. Dialogue (The Ultimate Communication)

If you need assistance with mastering essentials in only one of these areas, I urge you to purchase a copy of this book ASAP. Luecke is an uncommonly clear thinker and writer. Thoughtfully, he provides a "Summing Up" section at the end of each chapter to facilitate a review of key points. There are two other books which I also presume to recommend highly: Kevin Ryan's recently published Write Up the Corporate Ladder and William K. Zinnser's On Writing, 25th Anniversary: The Classic Guide to Writing Nonfiction.

4.0 out of 5 stars Business Communication (Harvard Business Essentials), July 4, 2009

By	Wei Luo "CalSunshine" (Los Angeles) - See all my reviews (REAL NAME)

It is a very well writtien and structured textbook about business communication. It uses plain English. I just liked it right after I opened the first page.

5.0 out of 5 stars Better then expected, May 21, 2009

By	D. Wagley (Buckeye) - See all my reviews (REAL NAME)

I have purchased many books from Amazon.com and was very happy and pleased with my dealings with this seller. The book was in excellent condition and arrived sooner then expected.