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Editorial Reviews
Product Description
"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
From the Back Cover
"A terrific book."
—The New York Times
"Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire."
—Kerry Hannon, USA Today
"Drives home the importance of the big insight."
—Fortune
"Insightful."
—Newsweek
"A celebration of Madison Avenue as it may never be again."
—Melanie Wells, The Wall Street Journal
"[An] enormously entertaining memoir…Dusenberry’s book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000."
—Adbrands.net
See all Editorial Reviews
"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
From the Back Cover
"A terrific book."
—The New York Times
"Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire."
—Kerry Hannon, USA Today
"Drives home the importance of the big insight."
—Fortune
"Insightful."
—Newsweek
"A celebration of Madison Avenue as it may never be again."
—Melanie Wells, The Wall Street Journal
"[An] enormously entertaining memoir…Dusenberry’s book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000."
—Adbrands.net
See all Editorial Reviews
Product Details
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Inside This Book
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First Sentence:
The words weren't working. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
phrase that pays, parity economy, big insight, theme line, shaving system, insight moment, marketing chief, trial rate Key Phrases - Capitalized Phrases (CAPs): (learn more)
Pizza Hut, New York, Super Bowl, Diet Pepsi, Ronald Reagan, Michael Jackson, Pepsi Challenge, American Express, Don Johnson, Fred Smith, Nacho Cheese, White House, Alan Pottasch, Roger Enrico, Best Cellars, Billy Crystal, Stew Leonard, Charlie Miesmer, Jack Welch, Kansas City, New Coke, Right Guard, Ted Sarin, General Electric, Sag Harbor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The words weren't working. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
phrase that pays, parity economy, big insight, theme line, shaving system, insight moment, marketing chief, trial rate Key Phrases - Capitalized Phrases (CAPs): (learn more)
Pizza Hut, New York, Super Bowl, Diet Pepsi, Ronald Reagan, Michael Jackson, Pepsi Challenge, American Express, Don Johnson, Fred Smith, Nacho Cheese, White House, Alan Pottasch, Roger Enrico, Best Cellars, Billy Crystal, Stew Leonard, Charlie Miesmer, Jack Welch, Kansas City, New Coke, Right Guard, Ted Sarin, General Electric, Sag Harbor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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90% buy the item featured on this page: One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business $11.21 |
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10% buy Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising |
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