The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Hardcover)

by Dan Roam (Author) "What's the most daunting business problem you can picture?..." (more)
Key Phrases: black pen, yellow pen, solving problems with pictures, Tke Back, Tke Boack, Red Pen (more...)

Editorial Reviews

From Publishers Weekly
The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the SQVID– a clumsy acronym for a full brain visual work out designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus. (Mar 13)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“As painful as it is for any writer to admit, a picture *is* sometimes worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking.”
—Daniel H. Pink, author of A Whole New Mind

“Inspiring! It teaches you a new way of thinking in a few hours -- what more could you ask from a book?”
—Dan Heath, author of Made to Stick

“This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways.”
—Temple Grandin, author of Thinking in Pictures

“If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics. . . . Dan Roam is the first visual consultant for businesses that I've worked with. His approach is faster for the customer. And the message sticks.”
—Roger Black, Media design leader, Author of Websites That Work

“Simplicity. This is Dan Roam's message in The Back Of The Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings -- executed while the audience watches -- communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that “We don't show an insight-inspiring picture because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.” And that is communication that works.”
—Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint


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Product Details

• Hardcover: 288 pages
• Publisher: Portfolio Hardcover (March 13, 2008)
• Language: English
• ISBN-10: 1591841992
• ISBN-13: 978-1591841999
• Product Dimensions: 7.1 x 7.1 x 1 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (98 customer reviews)
• Amazon.com Sales Rank: #828 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

104 of 109 people found the following review helpful:

5.0 out of 5 stars The simple cover and concept shields a deeply powerful tool, April 1, 2008

By	Tom Carpenter "- www.sysedco.com" (Marysville, OH) - See all my reviews (TOP 500 REVIEWER)

I saw the book on the shelf at Borders and the cover caught my attention. I read the first few pages and knew I had to read the rest.

I am a technical trainer and writer and have been teaching classes for more than 10 years now. For the last 7 years I've been using a pen tablet in my classes to draw diagrams on-the-fly while lecturing about different technology concepts. The attendees have given phenomenally positive feedback about this learning method.

Now, I find this book that not only validates the process I've been using but helps me take it to the next level. The author reveals the four steps to visual thinking and the six problem categories that we all face. He shows you how to do it with case studies and examples that are practical.

One thing that I think many will find helpful is the way the author quickly removes any fear of drawing you may have. He gives the testimony of many attendees that he has helped overcome this fear of drawing in front of others. Personally, my family plays Pictionary very regularly because I want my children to be comfortable with this process.

My favorite part was the Appendix: The Science of Visual Thinking. I found it very interesting as it presents scientific research as it relates to this simple process.

If you want a great new way to solve problems and a great way to communicate ideas, I think you'll find this book very useful.




Excellent!

64 of 74 people found the following review helpful:

1.0 out of 5 stars Needs more drawings, less chatter, July 20, 2008

By	M. Davis (New Orleans, LA) - See all my reviews (REAL NAME)

I also wanted to like this book. And, to be fair, I didn't read the entire book. I just couldn't. It goes on and on about how important visual thinking is. Okay, okay, I get it. Now what? Well, the author then--as others have pointed out--paradoxically proceeds to bore us with chatter about how to proceed with using drawing and visual thinking instead of sticking to his guns and using more drawings! ATTENTION KINDLE USERS: The Kindle version's drawings of this book are barely perceptible; it's quite a chore to squint and figure out what they are supposed to be. Adjusting the font size of the text does nothing for the illustrations.

25 of 27 people found the following review helpful:

5.0 out of 5 stars Refreshing, June 17, 2008

By	Robert D. Steele (Oakton, VA United States) - See all my reviews (TOP 50 REVIEWER)

I found this book refreshing, even relaxing, and recommend it as a gift item for any student or adult. Had I been the publisher I would have made the book larger and the visuals (by definition, handwriting and sketches) consequently larger and fresher, but what is offered suffices.

I have been immersed for the past several weeks in some of the most advanced technical automated multi-media, multi-dimensional, geospatially-grounded visualizations with time lines and cross-cutting cultural dimesions, and after all of that, this book not only stands the test of holding my attention, but proves itself equal to the task of challenging what is supposed to be "state of the art."

A few other books that come to mind that complement this one:
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
The Attention Economy: Understanding the New Currency of Business
Selling the Invisible: A Field Guide to Modern Marketing
The Design of Dissent: Socially and Politically Driven Graphics
Information Design
Visual Interfaces to Digital Libraries (Lecture Notes in Computer Science)