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SAP MM-Functionality and Technical Configuration (2nd Edition) by Martin Murray |
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Product Description
Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM 4.0.
Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical, step-by-step examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you'll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of mySAP CRM 4.0, on the basis of SAP NetWeavertm, serve to round out this formidable resource.
Highlights include:
Successful Customer Relationship Management
Business Scenarios and Business Maps
Architecture and Technology of mySAP CRM
Understanding the Customer Interaction Cycle
Marketing Planning: Customer segmentation, trade promotions, lead management, campaign monitoring, and success analysis
Distribution Planning: Sales area management, opportunity management, dispatch, transport, invoicing, monitoring, and analysis
Service: Management of customer installations, job handling and input planning, professional services, and service analytics
Channel Management
SAP NetWeaver
...and much more!
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Inside This Book
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First Sentence:
Why are market leaders such as Mercedes-Benz, Dell, or Wal-Mart more successful than their competitors? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collaborative business maps, interaction center agents, customer interaction cycle, installed base management, enables brand owners, trade promotion management, personalized product recommendations, field sales employees, project resource planning, field service employee, partner portal, customizing data, groupware solutions, customer knowledge base, product configurator, groupware server, mobile sales, campaign monitoring, availability check, order templates, field sales representatives, sales partners, business suite, catalog management, master data Key Phrases - Capitalized Phrases (CAPs): (learn more)
Solution Manager, Best Practices, Web Application Server, Account Management, Exchange Infrastructure, Gartner Group, Lotus Notes, Territory Management, Business Information Warehouse, Mobile Infrastructure, Canada Post, Sales Analytics, Service Analytics, Web Dynpro, Business Case Builder, Sales Assistant, Single Sign-On, Market Leader, Microsoft Exchange, Osram Sylvania, Solution Maps, Use Case, C-Business Maps, Don Peppers, Forrester Research New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Why are market leaders such as Mercedes-Benz, Dell, or Wal-Mart more successful than their competitors? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collaborative business maps, interaction center agents, customer interaction cycle, installed base management, enables brand owners, trade promotion management, personalized product recommendations, field sales employees, project resource planning, field service employee, partner portal, customizing data, groupware solutions, customer knowledge base, product configurator, groupware server, mobile sales, campaign monitoring, availability check, order templates, field sales representatives, sales partners, business suite, catalog management, master data Key Phrases - Capitalized Phrases (CAPs): (learn more)
Solution Manager, Best Practices, Web Application Server, Account Management, Exchange Infrastructure, Gartner Group, Lotus Notes, Territory Management, Business Information Warehouse, Mobile Infrastructure, Canada Post, Sales Analytics, Service Analytics, Web Dynpro, Business Case Builder, Sales Assistant, Single Sign-On, Market Leader, Microsoft Exchange, Osram Sylvania, Solution Maps, Use Case, C-Business Maps, Don Peppers, Forrester Research New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 16
books:
See all 16 books this book cites
- Knowledge Management by American Productivity & Quality Center on 5 pages
- The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy on page 19, and Back Matter
- The Customer Marketing Method by Adam Curry in Back Matter
- The One to One Future by Don Peppers in Back Matter
- The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Harvard Business School Press in Back Matter
See all 16 books this book cites
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46% buy SAP CRM $39.95 |
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14% buy SAP CRM Middleware Optimization Guide $69.95 |
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9% buy Maximizing Your SAP CRM Interaction Center $69.95 |
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