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161 of 168 people found the following review helpful:
3.0 out of 5 stars
Long on Process, Coy on Fees, Formatted for the Nearsighted, November 18, 2003
I picked up this book to find out Quickly how to sell something on eBay, and what it would cost me. I found out eventually how to sell, but not the cost, and not quickly.I began by browsing the inspirational stories of people who'd sold all they wanted and more and of people who'd bought an item they'd been searching for for years. Then I went to the beginning to learn about eBay. But the beginning is geared for people who are turning on their computers for the first time: what is email? what is a browser? "Clicking a link will move you forward to that page" etc... So I skipped to the section on how to sell. Again I found myself swamped with basic info. For example, Griffith devotes several pages to explaining step by step the sort of registration process most people have gone through dozens of times on other sites. Then he goes into digital photography for 36 pages. All useful, no doubt, to someone who has decided to sell. But not to someone who wants some idea of PRICE. I went to the index to look up "fees". I found three entries, two of which (Final Value Fee and Turbolister) were arcane and of no use to me. The other was "listings". Thinking I'd found what I wanted, I quickly flipped to p.273, where I found, not a schedule of fees nor a percentage of any kind, but rather a tiny reproduction of a web page with tiny numbers representing the fees for a ceramic jug pictured on the previous page. What is going on here? Is eBay shy about money? Are they ashamed of charging fees and making money? Do they want to imply in their "Official Bible" that their services are free? Did Griffith neglect to put in this information because it was not upbeat enough for his enthusiastic compendium of online auctioneering? Another annoying feature is the vast amount of white space on each page, with tiny reproductions of web pages marooned in the middle. Is it too much to ask that publishers blow up the web page images so that their text is at least equal in font size to that of the book itself? I've noticed this trend in other computer books. What is this passion for empty white space? If a web page image is so unimportant that it can be shown at one third the size of the regular text, why show it at all? Griffith goes on to discuss topics such as setting up your own store and dealing with piles of feedback, but this reader had lost heart, and in any case could not find his magnifying glass.
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