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The Perfect Package: How to Add Value Through Graphic Design (Paperback)

~ Catharine M. Fishel (Author) "That is the root of the IKEA philosophy..." (more)
Key Phrases: perfect package, joe boxer, Victoria's Secret, Ana Couto, Desgrippes Gob� (more...)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Formats		Amazon Price	New from	Used from
Hardcover, Illustrated Available from these sellers. Published September 30, 2000	Hardcover, Illustrated	--	$77.38	$1.40
Paperback Available from these sellers. Published July 31, 2003	Paperback	--	$21.16	$5.90

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Editorial Reviews

Review

Parses the design and marketing campaigns of iconic products like the Volkswagon Beetle and Campbell's soup. -- Heather Kenny, eCompany Now, December 2000 --This text refers to an out of print or unavailable edition of this title.

Product Description

The Perfect Package is a visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself. This book examines in detail the design elements that make these products and services desirable to the consumer and illustrates why and how these design stand out against the competition. Eye-catching images and in-depth text illustrate and analyze the concept and creative process behind each project. Each project selected boasts graphics, marketing or packaging so unique and so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer.

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Product Details

Paperback: 160 pages
Publisher: Rockport Publishers (August 2003)
Language: English
ISBN-10: 1592530125
ISBN-13: 978-1592530120
Product Dimensions: 11.1 x 8.5 x 0.5 inches
Shipping Weight: 1.5 pounds

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #979,340 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
That is the root of the IKEA philosophy. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
perfect package, joe boxer

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Victoria's Secret, Ana Couto, Desgrippes Gob�, Herman Miller, Turner Duckworth, Frog Design, United States, Enjoy Initiative, Miller Genuine Draft, Slaughter Hanson, Dirty Girl, Brian Webb, Tim Hale, Secret Weapon, Volkswagen of America

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Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 5 books:

Paper Graphics: The Power of Paper in Graphic Design by Catharine M. Fishel in Back Matter
Out of the Blue by A. Green in Front Matter
River Road (Callahan Brothers Trilogy) by JoAnn Ross in Back Matter
Out of the Blue by Anne Miller in Front Matter
Redesigning Identity: Graphic Design Strategies for Success by Catharine Fishel in Back Matter

What Do Customers Ultimately Buy After Viewing This Item?

	53% buy the item featured on this page: The Perfect Package: How to Add Value Through Graphic Design 4.5 out of 5 stars (2)
	16% buy 1,000 Package Designs: A Comprehensive Guide to Packing It In (1000) 5.0 out of 5 stars (1) $26.40
	12% buy Packaging Design: Successful Product Branding from Concept to Shelf 4.7 out of 5 stars (3) $32.85
	10% buy Little Book of Big Packaging Ideas 5.0 out of 5 stars (1) $16.50

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Customer Reviews

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4.5 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Inspiring and educational, August 4, 2002

By A Customer

This review is from: Perfect Package: How to Add Value Through Graphic Design (Hardcover)

I found this book very interesting. They talked about strategies of some companies which I found helpful in design and marketing directions.

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4 of 10 people found the following review helpful:

5.0 out of 5 stars just great, May 22, 2001

By A Customer

This review is from: Perfect Package: How to Add Value Through Graphic Design (Hardcover)

This book is very attractive, first by the cover, second by the title. It's very informative and necessary for the ones who are interested in packaging design.

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