LogoLounge: 2,000 International Identities by Leading Designers (Paperback)

by Bill Gardner (Author), Catharine Fishel (Author) "In the regular dog-eat-dog corporate world, an identity is crafted so that it is evergreen..." (more)
Key Phrases: british midland, corporate design, Chase Design Group, Gardner Design, Howalt Design Studio (more...)

Editorial Reviews

Product Description
Logos -- for everything from food and fashion to conferences and corporations -- are among designers' most prized projects.

When LogoLounge debuted in hardcover, it was the first in a series celebrating the work of top logo designers on the innovative LogoLounge website.This book, now in paperback, presents the site's best designs of the year as judged by an elite group of name-brand designers.

LogoLounge offers a wealth of inspiration and insights for graphic designers and their clients. From the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design -- including both new campaigns and new projects -- to nearly 2,000 additional logos from various sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

About the Author
Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. She frequently writes for Step-by-Step Graphics, PRINT, ID magazine, DesignNet, and other trade publications. She is the author of Designing for Children, Minimal Graphic, and Paper Graphics. Catharine lives in Morton, Illinois.

Bill Gardner is president of Gardner Design and has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Coleman Outdoor, Excel, Cargill Corporation, and the 2004 Athens Olympics, His work has been featured in many national and international design exhibitions, including Communication Arts, PRINT, Graphis, and the Museum of Modern Art.

Product Details

• Paperback: 192 pages
• Publisher: Rockport Publishers (September 1, 2004)
• Language: English
• ISBN-10: 1592530877
• ISBN-13: 978-1592530878
• Product Dimensions: 10.9 x 8.8 x 0.6 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (23 customer reviews)
• Amazon.com Sales Rank: #616,698 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

5.0 out of 5 stars Excellent On All Counts., February 22, 2003

By	Iconophoric - See all my reviews

This review is from: Logo Lounge: 2000 International Identities by Leading Designers (Logolounge) (Hardcover)

If you buy one logo book this year, I would recommend that this be it. There is no padding at all in the packaging. Succinct and on-target profiles of identity projects intersperse what you came for: the marks. --And there is a glorious superabundance of those.

For advertising agencies that do a fair amount of trade with client intermediaries who are in the dark about "what is out there" (i.e. people who make decisions about logos with little knowledge about what the good and above-typical work being done today looks and feels like) this book might make the all-time great leave-behind. (This would be putting your "educating the client" money where your mouth is.)

For designers working in a frankly commercial setting, the book can be viewed as a compass or gauge of sorts: This is where 'they' are; this is where 'you' are. As such, it is a truly invaluable aid and guide. But maybe more importantly, the work is often so exhilarating to look at that it would be hard not to feel recharged and ready to tear into your next identity project after browsing it.

This book is a direct outgrowth of a website dedicated to logo design. The authors suggest that this may be the first of a series of annuals from the same resource. Let's hope so.

13 of 13 people found the following review helpful:

4.0 out of 5 stars Good - but hard to 'read'!, July 16, 2003

By	Drew Pickard (Seattle, WA USA) - See all my reviews

This review is from: Logo Lounge: 2000 International Identities by Leading Designers (Logolounge) (Hardcover)

Excellent collection of logos organized by subject, ie: buildings, letterforms, text, etc

However, it lacks any real information on the actual companies these logos were made for. Names are rarely descriptive enough.
I guess this book is more about cramming logos in than describing the process - so I forgave this one.

What I won't forgive is the incredibly confusing 'design' of the information grid at the bottom of each page telling you which logo belongs to who.
It is incredibly confusing.
It's badly designed.
It's a shame to see bad design in a DESIGN book.
simple numbers would have done instead of the Row A, column 3 grid system they used. It's needlessly complex.

Regardless, it's quantity and quality over that nitpick.
A lot of good logos. Very little filler.
Surprising, given the hit and miss of a lot of similar books.

8 of 8 people found the following review helpful:

4.0 out of 5 stars Oh, so close to 5 stars..., June 8, 2005

By	grubedoo (Tacoma, WA) - See all my reviews

This review is from: Logo Lounge: 2000 International Identities by Leading Designers (Logolounge) (Hardcover)

As far as books on logos go I would easily put this book on the top of the list. The number of logos in the book, the straight forward layout, and the way they are organized into categories is wonderfully functional. I also like the fact that the authors don't have the audacity to title their book along the lines of "The Best of Logo Designs" as other "Best of" books have done (which usually aren't anywhere near "The Best"). There are only 3 gripes I have with the book, one major, two minor.

The minor gripes are: 1. I would like to see a wider range of designers and design firms represented, and 2. The binding isn't of the highest quality.

The major gripe, and the reason I didn't give the book 5 stars is the exceptionally user UNfriendly logo index at the bottom of each page. As designers, they could have done better here. But if that's the only thing keeping you from enjoying this book as a visual smorgasborg, idea generator and reference tool, maybe you should stick to paint by numbers.