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Degrippes Gobe is internationally sought-after firm that is leading the industry with groundbreaking work.
This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognized emotional branding. The authors provide practical information by not only reviewing their own work, but other strong work in the field.
Using sketches, notes, and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.
About the Author
Desgrippes Gobe (www.dga.com) is one of the world's top ten brand image creation firms and specializes in award-winning identity, product, packaging, retail, and Web design. Clients include Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancome, Starbucks, and Gillette. Marc Gobe, Chairman and Chief Executive Officer, is the author of Emotional Branding and Citizen Brand.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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brand focus, emotional brand experience, visual identity system, brand territory, dynamic ribbon, visual territory, brand expression, brand vision, bottle design, secondary packaging, brand presence, apparel line Key Phrases - Capitalized Phrases (CAPs): (learn more)
Air France, Ann Taylor, Club Med, Weight Watchers, Estée Lauder, Johnnie Walker, New York, World March, Body Works, United States, Dassault Falcon, Joel Desgrippes, World Golf Hall of Fame, Brooks Brothers, Soothing Naturals, Sam O'Donahue, Musashino University, Kenzo Jungle, Peter Levine, Linking Thinking, Princess Plus, World Golf Village, General Manager, San Francisco, Tour de France New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
brand focus, emotional brand experience, visual identity system, brand territory, dynamic ribbon, visual territory, brand expression, brand vision, bottle design, secondary packaging, brand presence, apparel line Key Phrases - Capitalized Phrases (CAPs): (learn more)
Air France, Ann Taylor, Club Med, Weight Watchers, Estée Lauder, Johnnie Walker, New York, World March, Body Works, United States, Dassault Falcon, Joel Desgrippes, World Golf Hall of Fame, Brooks Brothers, Soothing Naturals, Sam O'Donahue, Musashino University, Kenzo Jungle, Peter Levine, Linking Thinking, Princess Plus, World Golf Village, General Manager, San Francisco, Tour de France New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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82% buy the item featured on this page: Joel Desgrippes and Marc Gobe on Emotional Brand Experience $21.59 |
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18% buy Brandjam: Humanizing Brands Through Emotional Design. $16.47 |
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