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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design (Hardcover)

~ Armin Vit (Author), (Author)

5.0 out of 5 stars See all reviews (6 customer reviews)

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Editorial Reviews

Review

Gomez-Palacio, Bryony & Armin Vit. Graphic Design, Referenced. Rockport: Quayside. 2009. 400p. illus. index. ISBN 978-1-59253-447-0. $50. GRAPHIC ARTS
A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book’s beginning is also nice. VERDICT Highly recommended for design students as a supplement to the core texts mentioned above -- Library Journal, September 2009

Product Description

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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Product Details

Hardcover: 400 pages
Publisher: Rockport Publishers (July 1, 2009)
Language: English
ISBN-10: 1592534473
ISBN-13: 978-1592534470
Product Dimensions: 10.1 x 8.7 x 1.3 inches
Shipping Weight: 3.6 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)

Amazon.com Sales Rank: #11,172 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#52 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design

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Customer Reviews

6 Reviews

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Hardcore Design Book for Hardcore Designers, July 30, 2009

By	Ellen K. Lupton (Baltimore, Maryland, USA) - See all my reviews (REAL NAME)

Every graphic designer and design student should get a copy of this book. Created by two of our field's most committed chroniclers and advocates, this book is full of information and ideas. Providing the backstory for today's design profession, this book is fun to read and fun to look at. If you're looking to invest in your permanent design library, this volume will be useful for years to come. It will help newcomers to the field get up to speed on what graphic design is all about. (What is it all about? The intriguing people, the ever-changing visual language, and the rough and glittering texture of public life.)

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4 of 5 people found the following review helpful:

5.0 out of 5 stars The first book of its kind I have seen--and it is superb., July 20, 2009

By	Chuck Green "Host of ideabook.com" (Glen Allen, Virginia, USA) - See all my reviews

It is not a history, a how-to, a reference, or a book of examples--though it includes elements of each. Instead, it offers a studied impression--via 400-plus well-written, beautifully illustrated entries--of the people, principles, and ingredients that have made (and are making) the field of graphic design such a compelling part of world culture.

Authors Armin Vit and Bryony Gomez Palacio ([...]) have again demonstrated their wonderful sense of what is important about graphic design. It is a must-have.

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5.0 out of 5 stars AWESOME BOOK, October 28, 2009

By	Robert Lee "gummybear" (philly, PA) - See all my reviews (REAL NAME)

Amazon Verified Purchase(What's this?)

-this book is half the price of meggs... it is exactly what the title says except i wish there was more theory in it. it also lacks a bauhaus page but does have designer portfolio associated with the school

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Most Recent Customer Reviews

5.0 out of 5 stars Wonderful Historical and Aesthetic Breakdown of Graphic Design
I teach Graphic Design and Digital Media and am very impressed with this book. I often refer to it and use its examples in my classes. Read more

Published 23 days ago by M. Zimmerman

5.0 out of 5 stars Excellent Graphic Design Addition!
A must have for all graphic designers either student or professional. This book should be part of your collection. I highly recommend.

Published 1 month ago by R. Smith

5.0 out of 5 stars Great... reference book
This is the kind of overview graphic designers and design students need to be looking at. A good run down of most things Graphic Design related. Read more

Published 2 months ago by L. Yee

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