The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)

~ (Author) "In 1978, when I started my career as a professional speaker and seminar leader, one of the venerable deans of public speaking, Cavett Robert, sagely..." (more)
Key Phrases: Bill Glazer, Ultimate Marketing Plan Course, Yellow Pages (more...)

Editorial Reviews

Product Description

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:

Getting free advertising

Fueling word-of-mouth

Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.

About the Author

Dan S. Kennedy has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.

Product Details

• Paperback: 240 pages
• Publisher: Adams Media; 4 edition (April 19, 2006)
• Language: English
• ISBN-10: 1593374968
• ISBN-13: 978-1593374969
• Product Dimensions: 8.9 x 5.9 x 0.8 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #27,170 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

41 of 45 people found the following review helpful:

2.0 out of 5 stars Ultimate it is not, April 11, 2007

By	Automaton (Los Angeles, CA) - See all my reviews

I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.

This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends.

The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks.

HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!

15 of 16 people found the following review helpful:

4.0 out of 5 stars Lively presentation of marketing basics, July 4, 2006

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Author and speaker Dan Kennedy has written a basic, solid manual for marketing practitioners. He covers all the familiar fundamentals from developing a unique selling proposition (USP), to practicing target marketing, to using testimonials and celebrity endorsements. His plan is well organized, carefully thought out and based on his own extensive experience in marketing and sales. Certainly Kennedy's plan, which is made up mostly of tried-and-true marketing strategies, can help your business. However, seasoned marketing professionals looking for new tactics will require something more advanced. We suggest this book to marketers beginning their careers, small business owners conducting in-house marketing or people in other fields seeking an overview of marketing.

9 of 9 people found the following review helpful:

4.0 out of 5 stars Just For Beginners, May 9, 2007

By	Lisa Angelettie "GirlShrink" (Philadelphia, PA) - See all my reviews (REAL NAME)

If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably should have read this book when I was starting my business because while it is pretty comprehensive etc. it is written primarily for the beginning marketer. So if you are starting your business - I recommend that you pick this book up and introduce yourself to Dan's philosophy and proven strategies for marketing your business. It's worth the read.