Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself (Paperback)

~ (Author), (Author), Mark Steisel (Author) "HOW MANY TIMES have you heard so-called experts on book publicity solemnly warn, "Now that you've written your book, the hard work begins..." (more)
Key Phrases: Networking Magic, Planned Television Arts, Joel Roberts (more...)

Editorial Reviews

Product Description

From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.

This comprehensive guide offers advice and insight about every stage of the publishing world.

Frishman and Spizman both bring decades of experience and insight to this instructional series

Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time

Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.

About the Author

Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including Make It Memorable, The GIFTionary, The Thank You Book, and When Words Matter Most. This year debuts her first work of fiction, titled Secret Agent, a novel for young adults. As a seasoned media personality and consumer reporter for more than twenty-three years, she has appeared repeatedly on NBC Today, CNN Headline News, and is featured regularly on the NBC Atlanta affiliate WXIA and Star 94. A sought-after speaker nationally on book-writing and motivational topics, Spizman is considered one of the most dynamic how-to experts in the country. In addition to her writing, reporting, and speaking, she is the cofounder of The Spizman Agency, a highly successful public relations firm that specializes in book publicity.

Product Details

• Paperback: 256 pages
• Publisher: Adams Media; 2 edition (May 15, 2006)
• Language: English
• ISBN-10: 1593375247
• ISBN-13: 978-1593375249
• Product Dimensions: 7.9 x 5.9 x 0.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #97,327 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Must Have For Every Author, July 7, 2006

By	Jerome Teel - See all my reviews

Frishman & Spizman continue their series on educating writers about how to succeed in the mysterious world of publishing. Whether you write non-fiction or fiction, this book is a "must have." In their book, Frishman & Spizman explain how to create the perfect message for your book and how to use the media to get your message to potential readers. Author 101: Bestselling Book Publicity will open the eyes of writers to the business side of book publishing.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Honest & Relevant Insight for Every Author, July 2, 2006

By	W. Terry Whalin "Publisher/ Editor / Writer" (Scottsdale, Arizona) - See all my reviews

It's the area where many authors cringe--book promotion. Most of us would rather delegate that role to someone else. Yet if you give this role to someone else, will anything be accomplished? For the majority of books, the answer is no. Rick Frishman and Robyn Spizman are experts in this area and bring current, honest and relevant insight to every author about how to promote your book.

As they write in the introduction,"Books exist to be read; that's their primary purpose. However the competition for readers is fierce...Every author--from the most noted, perennial bestseller to the complete novice--needs to publicize his or her book. Even if your publisher's in-house team is promoting your title full steam, you also must promote. It can be the difference between its being widely read and not read at all."

This book covers the gamut of tools for the author from adjusting your own attitude about promotion to creating a book publicity tool kit to building bridges with the media to websites and blogs to email blasts to how to interview and hire the best publicist. The resources in this book will give you plenty of ideas to carry out and promote your book.

As the authors say, "No single formula, guaranteed method, or foolproof recipe can make every book succeed; however, many approaches do work." Add this book to your arsenal.

5 of 6 people found the following review helpful:

5.0 out of 5 stars The Insider's Edge to Sell More Books and Products at Less Cost, September 18, 2006

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

If you were to meet 100 "specialists" in book promotion, each one would encourage you to use their services for what they do best. But a book promotion requires breadth, depth and staying power. As a result, you could spend $100,000 promoting your book and not be as effective as you would be spending almost nothing and following the excellent advice in Author 101: Bestselling Book Publicity by top pros Rick Frishman and Robyn Freedman Spizman.

One of the best pieces of advice in this book is that you should seek to make your money from writing by selling other products and services after people become familiar with your book. In other words, the book is part of a marketing program . . . not the whole program.

This book is absolutely up-to-date in featuring such cutting edge methods as e-mail blasts to create Amazon best sellers such as the methods taught by the talented Randy Gilbert and Peggy McColl.

The information in chapter 13 on how to set your promotional deadlines is worth more than the price of the book.

I also thought that the advice on how to get publicity bookings and how to handle interviews was better than I had read elsewhere.

Buy, read and apply this book, or you'll miss your best chance to promote your book and yourself.