Product Description
This book is a combination of two works by the authors, Sales Humor Delivery Skills and Sales Humor Writing Skills. Those readers who wish to have an accompanying program with video and interactivity should also purchase the CD version of each one separately. An important skill in sales, and in any business situation, is the proper delivery and use of humor, and it can be learned. Sales Humor Delivery Skills teaches you important elements of delivering effective humor. It will help you in your career. And you'll enjoy the jokes in the book at the same time! Sales Humor Writing Skills will not only teach you some of the secrets of professional joke writing, but will also teach you how to apply them to sales and business situations. You will enjoy this course for the humor, but, most of all, for the way it can help you develop professional skills and make more sales. It covers the following subjects: the need for humor in sales, comedy skills building, rolling ideas, free association, organized lists, having a message to give, humor shortcuts and formulas, and resources for humor. This title is part of the highly acclaimed UniversityOfHealthCare series on sales.
About the Author
M. DANIEL FARB, M.D., CEO of UniversityOfHealthCare and UniversityOfBusiness, is a leader in the field of interactive management and healthcare e-learning. He received a BA in English Literature from Yale (where he set an academic record and studied with writers like Robert Penn Warren), an M.D. from Boston University, a degree in Executive Management from the Anderson School of Business at UCLA, and is currently working on a degree at UCLA in International Trade. He is a practicing ophthalmologist. He also has received two patents in ophthalmology and is working on others, has worked with the World Health Organization in Geneva and the National Institutes of Health in Washington, D.C. He has written scientific and popular articles, and has worked as a newspaper reporter. He helped Dr. Robbins edit one of the editions of Robbins' "Pathology" textbook for readability. He wrote an article on humor for the Massachusetts Review. He has experience in theater and television, including acting, directing, and stage-managing. He has programmed his own patient records database. He has written and edited hundreds of e-learning courses. Dr. Farb is a member of the American Academy of Ophthalmology, the Union of American Physicians and Dentists, the AOJS, the American Association of Physicians and Surgeons, the American Society for Training and Development (ASTD), the E-Learning Forum, the Southern California Biomedical Council, the PDA (Parenteral Drug Association), and the Medical Marketing Association. BRUCE GORDON is the Creative Director for UniversityOfHealthCare. After receiving a BA in Economics from UCLA, he began a freelance writing career that included technical writing (such as a manual for Princess Cruise Lines), stand-up comedy routines for nationally known comedians, and screenplay writing. He has done production support work with famous Hollywood personalities on such well-known productions as Aaron Spelling's "Dynasty" and "Love Boat" TV shows. An audio-visual software specialist, he is a versatile artist, with published works in a variety of media, including music, motion graphics, and digital video short film.
