From Publishers Weekly
A business mastermind who helped revolutionize the personal fitness industry, Nieto recounts his struggles with ALS (also known as Lou Gehrig's Disease). Having pushed for cardiovascular equipment in gyms across the country, Nieto himself was a paragon of athleticism until his diagnosis of ALS at the age of 47. Along with his wife, Lynne, Nieto championed "Augie's Quest," a campaign to raise financial support for the Muscular Dystrophy Association's research into ALS. Beginning with his success as a businessman in the fitness industry and tracing Nieto's continued struggles with the obstacles posed by his disease, this is one man's story of transformation from the face of fitness to the face of ALS research. Yet as intriguing as this personal story is, the book reads not only like a cry for help but like a marketing ploy. In the end, Nieto hasn't reached the end of this "Journey from Success to Significance"-he's hoping the readers will help to get him there.
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Review
Praise for Augie Nieto: George H. W. Bush, former U.S. president: “Your contributions to the fitness industry are well known, and your dedication an inspiration.”
Lance Armstrong, seven-time “Le Tour de France” champion: "I think it says a lot about Augie, the fact that everybody came together regardless of whether or not it's for competing gyms or competing companies that make equipment. They all say, this is one of our own; this is a guy who's committed his life to our industry and has been dealt a serious blow. We're going to be there for him, we're going to say, we're here for you and we're part of the Quest."
Arnold Schwarzenegger, governor of California: "Your success has been incredible. But you are so much more than just a successful businessman. You are the greatest husband, a great father, and a terrific friend. So, I also want you to know that the strength and courage that you are showing as you face the greatest challenge of your life, the battle with ALS, is an inspiration to all of us."
Bob Saget, comedian: "People don't know how much they can do, and when someone is stricken with something that is incredibly difficult or impossible to fight and they do something, that is like moving mountains."
Joe Moore, president, International Health, Racquet, and Sportsclub Association: "I remember a time when there were no cardiovascular areas in fitness centers. With Augie's LifeCycle, a new era was born, computerized, entertaining, cardio equipment. He started a revolution that led to companies building step machines, treadmills, elliptical equipment and much more. Many owe their health to Augie."
Mark Mastrov, chairman, 24 Hour Fitness: "Augie Nieto is the Thomas Edison of the fitness industry. He is a father, brother, leader, innovator and mentor to us all. Our industry would not be without Augie." Jerry Lewis: "Augie is an invaluable partner with MDA in the war against ALS because of his amazing inner strength—he refuses to give in and he'll never give up. 'Surrender' is not in his vocabulary."
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