Our Good Name: A Company's Fight to Defend Its Honor and Get the Truth Told About Abu Ghraib (Hardcover)

by J. Phillip London (Author)
Key Phrases: navy jack, torture scandal, hard site, Abu Ghraib, Washington Post, New York Times (more...)

Editorial Reviews

From the Inside Flap
The Crisis That Rocked a Country and a Company...

In April 2004, an illegally leaked U.S. Army report thrust CACI, an information technology company, into the international spotlight by casting suspicion on a CACI employee for being "either directly or indirectly responsible" for the mistreatment of detainees at Abu Ghraib prison in Iraq. At the same time, pictures from the abuses were shown on national television and tarnished anyone associated with Abu Ghraib--including CACI.

What ensued was a media frenzy rarely seen by any company in recent decades. The media twisted the unsupported allegations into a guilty verdict without regard for the facts or the truth, creating a damning public perception of CACI. Our Good Name recounts how CACI battled to defend itself against erroneous and malicious reports by a rampaging media, how it responded to the wide-ranging government investigations, and how it overcame misplaced anger and criticism that put the company's dedicated employees and excellent reputation--even it's future--at risk.

Faced with constant accusations, exaggerations, and false reports, CACI refused to allow the media storm and uninformed opportunists to drag it down. The company condemned the behavior depicted in the infamous prison photos. If any employee had been culpable of any wrongdoing, the company would respond forcefully and accordingly, but only adhering to the rule of law. There would be no witch hunts, no lynch mobs, and no kangaroo courts.

Spearheaded by its long-time leader, chairman, president, and CEO Dr. J. Phillip London, the company mounted a concentrated campaign to address the allegations and make the facts known. CACI used innovative methods of crisis management and consistent communications to push back against the distortions and mistakes. CACI would also rely upon its long-established, proven culture of ethics and integrity to direct its activities and set the record straight.

Our Good Name is CACI's story of facing one of the biggest scandals in recent history...and coming out honorably with its head high.

From the Back Cover
Our Good Name

"How refreshing to see a company that is helping to protect our men and women in uniform defend its good name and reputation against an agenda-driven press corps that was all too quick to rush to judgment. Jack London and his research team at CACI took the time to get the facts right and document the media bias and shoddy reporting that occurred during the Abu Ghraib scandal. This book sets the record straight concerning CACI's role at the now infamous prison."
-Steve Forbes, Editor-in-Chief, Forbes magazine

"This is a powerful book on the abuse of the mainstream media as much as the real story of Abu Ghraib that will be a historic part of understanding what really happened--not what the media reported for their political agenda that did great harm to America's role in fighting radical Islam. Thanks to CACI and CEO Jack London for telling the real story the world must know."
-Lt. Gen. Thomas McInerney, USAF (Ret.), founder of Government Reform Through Technology and FOXNews Military analyst

"An amazing chronicle of what it's like to be the main course at a media feeding frenzy. This book is an absolute must for any businessman or MBA who needs to learn how to handle a real worst-case scenario."
-Dan Gainor, Director, Business & Media Institute

"When the Abu Ghraib scandal broke, mud was slung in all directions, irrespective of who was truly involved, and more important, who was guilty. Civilian contractors, such as CACI were tarred with a broad brush by the media, often called `torturers.' Once company, CACI refused to take these accusations lying down. The executives decided to fight the allegations with a fact-based public relations offensive that consumed fantastic amounts of time and energy--yet which in the end were critical for the company to recover its reputation. Our Good Name, the study of the months that followed, and CACI's struggle to set the record straight, shows that while it may not be easy or convenient, a company can fight back against the media giants. Faced with biased or ill-informed reporters, CACI undertook a massive information campaign that answered every charge, every innuendo, and every false claim. Eventually the company was cleared of wrongdoing by two Defense Department investigations, but even before then, the effort to restore Our Good Name had succeeded. Our Good Name is a case study of crisis-response by management, but more important, it's an example of the fact that the truth will `win out' if fought for with determination and passion."
-Larry Schweikart, Professor of History, University of Dayton

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Product Details

• Hardcover: 780 pages
• Publisher: Regnery Publishing (May 27, 2008)
• Language: English
• ISBN-10: 1596985399
• ISBN-13: 978-1596985391
• Product Dimensions: 9.1 x 6.2 x 2.1 inches
• Shipping Weight: 2.7 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #802,043 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Our Good name, June 30, 2009

By	H. Brown "coattails" (Virginia) - See all my reviews (REAL NAME)

If you need evidence of a liberal bias in the media this book has it. What is worse is that once lies have been spread it is difficult to ever correct them in peoples minds. This should be required reading for modern crisis management.