Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing (Paperback)

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Key Phrases: guerrilla marketers, business criteria, direct response elements, Internet Weapons, Jay Conrad Levinson, Mitch Meyerson (more...)

Editorial Reviews

Product Description

Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

• The 10 most effective Guerrilla strategies
• Case studies of the five greatest online Guerrilla Marketing campaigns
• How to create a high-impact website on a budget
• Low-cost tactics for maximizing traffic
• The 12 biggest internet marketing mistakes and how to avoid them
• Creative tactics and cutting-edge tools that inspire customers to take action
• Essential information on cutting-edge technology

About the Author

JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.

MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.

Product Details

• Paperback: 304 pages
• Publisher: Entrepreneur Press; 1 edition (July 2, 2008)
• Language: English
• ISBN-10: 1599181940
• ISBN-13: 978-1599181943
• Product Dimensions: 8.9 x 7.4 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #29,975 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #36 in	Books > Business & Investing > Industries & Professions > Retailing
  #77 in	Books > Computers & Internet > Business & Culture > Web Marketing
  #99 in	Books > Business & Investing > Industries & Professions > E-commerce

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

4.0 out of 5 stars Good advice, poorly edited, still beneficial, still Guerrilla, August 8, 2008

By	Steve (Houston) - See all my reviews

This was not my first book in the Guerrilla Marketing series. I have a great deal of respect for Jay Conrad Levinson. His books and his writing style hook me, they're like reading great novels, fast-paced novels at that, his books are tough to put down. I always feel like he's had about 6 cups of coffee and can't even contain his excitement when he's telling you what you need to know.

I think it is problematic when Levinson writes these books with other authors. I read GM in 30 Days which Levinson co-wrote, and that book was also a little sloppy. When Levinson is the co-writer, I don't feel the energy all the way through the book, but I do in some parts and I feel I can tell who was writing in certain sections.

So, to GM on the Internet specifically. There probably isn't much new here if you read the 4th edition of Guerilla Marketing, where Levinson starts talking about blogs, podcasts and websites, however, the ideas are discussed in more depth, a good thing for Guerrillas. The rest of the book is rather obvious if you're a Guerilla. I have not read any other Internet Marketing books, nor will I, so I'm not sure if this one is par for the course.

There were many mis-spelling and improper word uses in this book. A specific example, on page 133 there is a paragraph that starts "If you'd if you'd", so again, it's just poor oversight, probably the publisher/editor's fault, not necessarily the authors. On page 85 the word "covert" should have been "convert".

If I were to point out the most helpful part of the book, it would be the web links provided, these were decent and I have started trying to get myself familiar with the ones I had not heard of. In the section on podcasting, the authors were very specific with the directions for creating a podcast. I wasn't in front of a computer when I read that section, but I felt I could see every step. However, for all the detail there, there was not as much detail given to some areas where I personally felt I could have been enlightened, for example the sections about Search Engine Optimization, Affiliate Programs and Merchant Accounts were too short and what was there was too diffucult to comprehend.

Overall, I love the Guerrilla Marketing series. I do suggest this book because even if you're an accomplished Guerrilla, this book is a relatively quick read and could be seen as an up to date (published in 2008) refresher course. If you're not a Guerrilla, read this book, and then go back and read the main Guerrilla Marketing book and you'll be all the better for it.

6 of 6 people found the following review helpful:

2.0 out of 5 stars Ok - but not great, September 30, 2008

By	M. Mcdonald (Melbourne, Australia) - See all my reviews (REAL NAME)

I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to "sales letter" type websites. Not ecommerce if that is what you are after.

8 of 9 people found the following review helpful:

1.0 out of 5 stars Overhyped piece of garbage, October 13, 2008

By	T. L. Wilson "Cookbook Lover" (Dayton, OH) - See all my reviews (REAL NAME)

This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.