Marketing for Mortgage Brokers: A How-To on Trackable Direct Response Marketing Systems (Paperback)

~ Scott Tucker (Author)
Key Phrases: mortgage marketing system, maximum legal fee, mortgage guy, Scott Tucker, Tucker Mortgage Marketing, Homer Simpson (more...)

Editorial Reviews

Product Description

Turned out on his ear by his friend & broker just 1 week before Christmas, with no marketing, no leads, no referral base, and seemingly no chance of making a living of any kind in the mortgage business, things looked bleak for Scott Tucker.

But fast forward just 87 days, and his newly-created, from-scratch, secret direct response Mortgage Marketing System turned his $5,000 credit card investment in his first mailing into $75,000.00 in fees, over the next 57 days.

And as it turned-out, it was no fluke! Within just 18 months more, Scott Tucker went from working from his makeshift kitchen "office," in his 1-bedroom Chicago condo, to a brokerage of his own, and taking it from $442,356.77 in annual fees, working full-time & by himself, to adding 1 part-time assistant, cutting his own hours to part-time, and raking-in $731,019.95 in annual fee income!

About the Author

Tucker is the Vice President of development for KMT Software and a widely respected spreadsheet expert. He is a former Director of Spreadsheet Development for Lotus Development Corp. He has a MBA in Corporate Finance from Brigham Young Univesity.

Product Details

• Paperback: 116 pages
• Publisher: Advantage Media Group (January 1, 2009)
• Language: English
• ISBN-10: 1599320967
• ISBN-13: 978-1599320960
• Product Dimensions: 8.8 x 6 x 0.4 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #465,943 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

1.0 out of 5 stars This book is so unprofessional that I am sick!, May 22, 2009

By	Edmond Dantes - See all my reviews

This book should be called "Blatant Self-Promotion with some Bikini Girl Shots." No kidding! At the end of each chapter is a page supposedly taken from a trade magazine and worked into just about every margin is a picture of a girl in a bikini! What the hell are these pictures doing in a mortgage marketing book? to get me to look? To get me to pay attention? What a joke!

On top of that there is absolutely no useful information other than "yeah, I charge the maximum the law allows because no one asks me about fees." Wow, something to be proud of! There are tons of references to go to his website and employ his marketing system which he only alludes to. Hey, I thought I bought your book to learn about your marketing system?!

This book is a total rip-off! Scott Tucker may have figured out how to make money for himself but he certainly can't distill his success into a book! Why would anyone do business with him once he brags about the fees he charges? Again, just plain unprofessional.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Not a mortgage broker., January 13, 2009

By	claude whitacre "www.unfairadvantageretail.com" (wooster, ohio United States) - See all my reviews (REAL NAME)

Amazon Verified Purchase

I bought this book because I knew of Scott Tucker. I'm not a mortgage broker. I was just curious to see what the author had to say.
First let me say that the point of the book is to give you a good taste of Scott's further Marketing Systems and services. The book is promotional in nature, like most business books written by experts.
So why did I give it a 5? Because you really get your moneys worth.
The book is compact and is a fast read. He gives several compelling reasons that a low fee doesn't work as well as a higher fee. He gives you ideas on how to put your marketing on auto-pilot. He shows several samples of articles designed to promote your mortgage service, and how to cheaply advertise for maximum returns.

Marketing your Mortgage Business is the number one challange facing you, as it is in any business. Mr. Tucker concentrates on THAT.
Well worth the price of admission.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Some One Missed the Boat !!!, January 11, 2009

By	Guess Who (New York) - See all my reviews

The book is based on Scott's findings in the Mortgage Business well over 6 years ago and we all know that 6 years ago were a lot different in the Mortgage Business then they are Today. I have to give credit were its due most to all the Mortgage Coaching programs that I have seen in my lifetime haven't worked but Scott's did work for many people that I know in my everyday life. Scott tells us what we really need to hear if you work smart your make money plus your helping every homeowner that you speak with. I been in the Mortgage Business for over 10 years now and Scott was one of the first Mortgage coaches that I listened to and used his coaching program. I hope and pray that Scott works on marketing programs that work in todays times ... I wish anyone who reads this new book to use every part of it and if you can't make the effort then give the book to someone you will