Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet! (Paperback)

by Penny C Sansevieri (Author) "Did you know that most authors get a web site because they feel they have to? To many authors, it's sort of a fad along..." (more)
Key Phrases: other blogs, virtual networking, sales copy, Audio Acrobat, New York Times, New Yorker (more...)

Editorial Reviews

Product Description
If you?re an author, the brand new ?Red Hot Internet Publicity; An insider's guide to promoting your book on the Internet? unlocks the door to the online ?Marketing and Publicity Kingdom.? This guide will help you discover the crown jewels of the hottest new trend in book promotion: Internet publicity and marketing.

About the Author
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour?, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

Product Details

• Paperback: 205 pages
• Publisher: Morgan James Publishing (June 1, 2007)
• Language: English
• ISBN-10: 1600370934
• ISBN-13: 978-1600370939
• Product Dimensions: 7.9 x 5.5 x 0.6 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (33 customer reviews)
• Amazon.com Sales Rank: #196,141 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

16 of 17 people found the following review helpful:

5.0 out of 5 stars Taking Control as an Artist in the World of Self Promotion, June 3, 2007

By	Grady Harp (Los Angeles, CA United States) - See all my reviews (TOP 10 REVIEWER)    (REAL NAME)

Penny C. Sansevieri is a no nonsense thinker and writer. Beginning her career as an author ('Candlewood Lake', 'The Cliffhanger' etc) she faced the beast of competition in the publishing world, and instead of caving in, she took control, learned all the ins and outs of getting books published, and shared that hard won information and experience in such highly successful books as 'Get Published Today: An Insider's Guide to Publishing Success' and 'From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!'. Now she has synthesized all of that information in this newest book that is the most complete guide to marketing books on the Internet available.

Sansevieri does not waste the reader's time with puffery or examples of her own successes. Instead she opts to jump right to the essentials, giving a nod to the importance of the Internet as a tool of communication and commerce. She doesn't merely suggest such valuable skills as creating a website for authors to attract attention, she carefully and very thoughtfully provides exact guidelines for squeezing the most benefits from the time involved in design, wording, linking, blogging, networking, virtual book events (and in the age when bookstores become less friendly as opportunities for authors to read and sell their books during spicy evenings, this is a unique concept) - all the techniques she has mined and understands thoroughly.

Sansivieri's book RED HOT INTERNET PUBLICITY contains more useful web resources, addresses of the best blog sites and web design and tool sites, and pieces of sound advice in this brief 200 pages than any on the market today. She is the epitome of a user-friendly teacher and expert and her writing contains not only valuable information and insights but wit to boot! For all authors in search of the keys to the value of Internet promotion, this excellent book will be an exceptional value. Grady Harp, June 07

3 of 3 people found the following review helpful:

4.0 out of 5 stars Great Ideas, September 22, 2008

By	Author of Top Self Publishing Firms "Stacie V... (Seattle, WA) - See all my reviews

This book opened my eyes to a whole new world of book marketing. Gone are the days of traditional approaches like expensive press releases to mainstream media outlets. We are now living in a world where book promotion can be much more effective and much less expensive thanks to the online strategies outlined in this book.

Stacie Vander Pol, author of Top Self Publishing Firms

3 of 3 people found the following review helpful:

5.0 out of 5 stars So many of the on-line tools you need all in one book, April 30, 2008

By	Karen Harrington "Author, Janeology" (Dallas, TX) - See all my reviews

This is a concise, information-packed guide through the maze of the on-line world as it relates to book promotion. I found the author's ideas and tips extremely helpful and current. Recommended for any new author!